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Alternate Delivery |
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Methods of delivering direct mail or sample
products to households without using the
United States Postal Service.
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Alternate Media |
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Any means of reaching consumers other
than by using solo direct mail and telemarketing
including: cooperative mailings, card decks,
package inserts and free-standing inserts
(FSIs), home-shopping programs, computer
online services and broadcast.
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Animated GIF |
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A type of GIF image that can be animated
by combining several images into a single
GIF file. Applications that support the
animated GIF standard, GIF89A, cycle through
each image. GIF animation doesn't give
the same level of control and flexibility
as other animation formats but it has become
extremely popular because it is supported
by nearly all Web browsers. In addition,
animated GIF files tend to be quite a bit
smaller that other animation files, such
as Java applets.
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Asymmetric Fold |
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Paper that has unequal length sides.
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Automation-Compatible
Mail |
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Mail that can be scanned and processed
by automated mail processing equipment
such as a barcode sorter.
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AVO (average order
value) |
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The average amount of each catalog order.
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