Platform for Privacy Preferences is a specification that will allow users' Web browsers to automatically understand Web sites' privacy practices. Privacy policies will be embedded in the code of a Web site. Browsers will read the policy, and then, automatically provide certain information to specific sites based on the preferences set by the users. For instance, if the site is an e-commerce site, the browser will automatically provide shipping info. If the site is requesting demographic info, then the browser will know to provide it anonymously. The P3P specification was developed by the W3C P3P Syntax, Harmonisation, and Protocol Working Groups, including W3C Member organisations and experts in the field of Web privacy. P3P is based on W3C specifications that have already been established, including HTTP, XML and Resource Description Framework (RDF).

Any promotional offer included with the shipment of a customer's order. Offers may be from the same mailer shipping the product or other vendors who pay to be included.

• Side Stitched/Stabbed – To secure sheets by wire stitching from front to back in margin. • Slide – Manual process using a U-shaped plastic comb, flat allowing contents to be inserted to create a spine. Doesn’t lie flat. • Saddle Stitching – To stitch with wire through the pack spine in order to produce a booklet or magazine.

Using/printing personal information, such as a first or last name, in a direct mail campaign. See Variable Imaging.

This film material has a glossy photographic paper finish, which gives bright vibrant colours. Its scratch and waterproof and retails at a very competitive price. A good choice if your require large quantities of banners. Material does not have a fire rating.

High quality 195 gloss presentation paper suitable for any interior graphic or photographic applications.

Abbreviation for Personally Identifiable Information.

A bar code that will allow mailers to track a mail piece, or an entire mail campaign, throughout the U.S.P.S. delivery system.

A fold created along the web by a blade similar to a plough.

Short for Portable Network Graphics, and pronounced ping, a new bit-mapped graphics format similar to GIF. In fact, PNG was approved as a standard by the World Wide Web consortium to replace GIF because GIF uses a patented data compression algorithm called LZW. In contrast, PNG is completely patent- and license-free. The most recent versions of Netscape Navigator and Microsoft Internet Explorer now support PNG.

An oversize page or sheet folded in order that it can be inserted into a pocket within a folder or wallet.

An outside mailing envelope made of polyethylene instead of paper.

A window that appears under the browser window.

A window that pops-up over the browser window.

(1) (v.) To publish a message in an online forum or newsgroup. (n.) A message published in an online forum or newsgroup. (2) Spelled POST, short for power-on self test.

A service allowing mailers to use a lettershop's postage-paid permit and have the business-reply mail sent there instead of opening their own account with the USPS.

See Telemarketing Services

A free gift offered to a prospect to induce a greater response to the main product or service that is being sold. A premium need not bear any relationship to the product being offered.

The various steps necessary, up to final printing, to transform original copy and art into the form required for printing. Services include:
• Color Proofing Proofs made from the separate plates in color process work, showing the sequence of printing and the result after each additional color has been applied.
• Digital Color Proofing An off-press color proof produced from digital data without the need for separation films.
• Image Manipulation Custom alterations of digital images.
• Imagesetter A typesetting system that can process both text and images.
• Scanner A device that interprets the reflected light from a physical image and digitises it so it can be stored on a computer. Using a scanner can eliminate the need for human contact with individual documents.
• Scanning: Desktop, High-End, Mid-Range Electronic process used to make color and tone-corrected separations of images.
• Thermal Dye Sublimation Proof-making process where pigments are vaporised and float to desired proofing stock.

(1) The ability to detect whether other users are online and whether they are available. Presence services are commonly provided through applications like Finger and instant messaging clients, although a number of companies are developing products in other areas that leverage presence, such as VoIP. (2) The term Web presence refers to having an established existence, through a Web site or a collection of Web files, on the World Wide Web.

A form of mail preparation, required to bypass certain postal operations, in which the mailer groups pieces in a mailing by ZIP Code or by carrier route or carrier walk sequence (or other USPS-recommended separation).

See List Services

Short for persistent URL, a type of URL that acts as an intermediary for a real URL of a Web resource. When you enter a PURL in a browser, the browser sends the page request to a PURL server which then returns the real URL of the page. PURLs are persistent because once a PURL is established, it never needs to change. The real address of the web page may change but the PURL remains the same. PURLs are managed by the Online Computer Library Center (OCLC).

(1) Short for personal Web server, a generic term for a Web server that is used to host Web page files for an individual. (2) When capitalised as Personal Web Server, the name of Microsoft’s Web server program for individuals hosting Web page files from a personal computer. Personal Web Server is a smaller-scale version of Microsoft’s IIS technology and is therefore limited in its capabilities. It is designed to support Web sites that obtain limited traffic and/or to be used as a staging server for building pages that will be transferred to a server that can handle large amounts of traffic.