The process of preparing mail for deposit in the postal system of another country for delivery to its final destination. With A-B-C remail, mail travels as cargo from “Country A” to “Country B” where it enters the postal stream for delivery in “Country C.”

Any device, token, premium or sweepstakes that will help raise the response rate.

Any list of individuals who have responded to a mailing/offer.

A methodology used by marketers to determine appropriate circulation strategies.

(1) A device that responds to sensory input. See under robotics. (2) A program that runs automatically without human intervention. Typically, a robot is endowed with some artificial intelligence so that it can react to different situations it may encounter. Two common types of robots are agents and spiders.

Paper is wrapped around itself at each fold.

Short for Real Time Streaming Protocol, a standard for controlling streaming data over the World Wide Web. Like H.323, RTSP uses RTP (Real-Time Transport Protocol) to format packets of multimedia content. But whereas H.323 is designed for videoconferencing of moderately-sized groups, RTSP is designed to efficiently broadcast audio-visual data to large groups. RTSP grew out of work done by Columbia University, Netscape and RealNetworks.