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S/MIME |
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Short for Secure/MIME, a new version
of the MIME protocol that supports
encryption of messages. S/MIME is
based on RSA's public-key encryption
technology. It is expected that S/MIME
will be widely implemented, which
will make it possible for people
to send secure e-mail messages to
one another, even if they are using
different e-mail clients.
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Safe Harbor |
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An agreement negotiated by the U.S.
Department of Commerce and the European
Commission that enables a U.S. company
to receive data from Europe by voluntarily
submitting to regulation by a U.S.
government office.
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Scanning |
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Sectional
Center Facility (SCF) |
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A postal facility that serves as
the processing and distribution center
(P&DC) for post offices in a designated
geographic area as defined by the
first three digits of the ZIP Codes
of those offices. Some SCFs serve
more than one 3-digit ZIP Code range.
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Seeding |
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Selective
Binding |
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The process which allows an advertisement
to be inserted into only certain
select issues of a magazine, or allows
selected pages to be inserted in
a catalog.
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Service Bureaus |
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See Computer Service Bureaus
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Sheet-Fed
Press |
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An offset printer that prints on
paper which is fed one sheet at a
time. Used primarily for short runs
or higher-quality printing.
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Shockwave |
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A technology developed by Macromedia,
Inc. that enables Web pages to include
multimedia objects. To create a shockwave
object, you use Macromedia's multimedia
authoring tool called Director, and
then compress the object with a program
called Afterburner. You then insert
a reference to the "shocked" file
in your Web page. To see a Shockwave
object, you need the Shockwave plug-in,
a program that integrates seamlessly
with your Web browser. The plug-in
is freely available from Macromedia's
Web site as either a Netscape Navigator
plug-in or an ActiveX control. Shockwave
supports audio, animation, video
and even processes user actions such
as mouse clicks. It runs on all Windows
platforms as well as the Macintosh.
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Shopping Cart |
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Software that allows the user to
hold merchandise selected for purchase
until shopping is complete and the
user is ready to check out.
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S-HTTP |
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An extension to the HTTP protocol
to support sending data securely
over the World Wide Web. Not all
Web browsers and servers support
S-HTTP. Another technology for transmitting
secure communications over the World
Wide Web -- Secure Sockets Layer
(SSL) -- is more prevalent. However,
SSL and S-HTTP have very different
designs and goals so it is possible
to use the two protocols together.
Whereas SSL is designed to establish
a secure connection between two computers,
S-HTTP is designed to send individual
messages securely. Both protocols
have been submitted to the Internet
Engineering Task Force (IETF) for
approval as a standard. S-HTTP was
developed by Enterprise Integration
Technologies (EIT), which was acquired
by Verifone, Inc. in 1995.
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Single-Piece
Rate |
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The “undiscounted” or “full” postage
rate available for individual pieces
of Express Mail, First-Class Mail,
Priority Mail, and Package Services.
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Site Map |
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A hierarchical visual model of the
pages of a Web site. Site maps help
users navigate through a Web site
that has more than one page by showing
the user a diagram of the entire
site's contents. Similar to a book's
table of contents, the site map makes
it easier for a user to find information
on a site without having to navigate
through the site's many pages. Also,
in SEO, a site map can make it easier
for a search engine spider to find
all a site's pages. Not all Web sites
will have a site map. The less intricate
a site is the less need there is
for a site map to guide users.
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Soft Bounce |
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An e-mail that has bounced back
to the sender undelivered after it
was already accepted by the recipient’s
mail.
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Sorting |
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The computerised process of reorganising
a list from one sequence to another.
For example, a file can be sorted
by last name, company name, post code,
high donors, multi-buyers, recent
buyers, etc.
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Source Codes |
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An identifier that goes with a particular
housefile segment or list. The code
must be unique to the particular
segment and/or list being coded,
so marketing and circulation efforts
can be measured.
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Spam |
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Unsolicited e-mail advertising.
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Spider |
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A program that automatically fetches
Web pages. Spiders are used to feed
pages to search engines. It's called
a spider because it crawls over the
Web. Another term for these programs
is webcrawler. Because most Web pages
contain links to other pages, a spider
can start almost anywhere. As soon
as it sees a link to another page,
it goes off and fetches it. Large
search engines, like Alta Vista,
have many spiders working in parallel.
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Splash Page |
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The page of a Web site that the
user sees first before being given
the option to continue to the main
content of the site. Splash pages
are used to promote a company, service
or product or are used to inform
the user of what kind of software
or browser is necessary in order
to view the rest of the site's pages.
Often a splash page will consist
of animated graphics and sounds that
entice the user into exploring the
rest of the Web site. Some splash
pages will bring the user to the
main Web site automatically, and
some require the user to click on
a link that will load the main page.
A splash page is sometimes referred
to as a splash screen.
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Spot UV Varnishing |
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Applying clear transcluscent or
coloured varnish to plain or printed
matter in designated areas to highlight
or improve the presentation quality.
Over fonts, text blocks or photographs.
Matt, Gloss and Sparkle available.
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SSL |
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Short for Secure Sockets Layer,
a protocol developed by Netscape
for transmitting private documents
via the Internet. SSL works by using
a private key to encrypt data that's
transferred over the SSL connection.
Both Netscape Navigator and Internet
Explorer support SSL, and many Web
sites use the protocol to obtain
confidential user information, such
as credit card numbers. By convention,
URLs that require an SSL connection
start with https: instead of http:.
Another protocol for transmitting
data securely over the World Wide
Web is Secure HTTP (S-HTTP). Whereas
SSL creates a secure connection between
a client and a server, over which
any amount of data can be sent securely,
S-HTTP is designed to transmit individual
messages securely. SSL and S-HTTP,
therefore, can be seen as complementary
rather than competing technologies.
Both protocols have been approved
by the Internet Engineering Task
Force (IETF) as a standard.
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Stretch Canvas
Matt |
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True artist grade canvas offering
excellent colour reproduction and
suitable for stretching on frame.
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Superstitial |
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SUPERSTITIAL(tm) format is a standard
in online advertising created by
Unicast - a non banner, interactive
advertising solutions and services
company for the Internet. SUPERSTITIALs
are highly interactive, non-banner
ads that can be any size on the computer
screen and up to 100K in file size,
featuring full animation, sound and
graphics capable of effectively conveying
integrated advertising while protecting
a Web site's performance. Pre-loaded
using a patent-pending "polite" delivery
system that minimises the latency
problems often experienced with streaming
online advertising solutions, SUPERSTITIAL
ads play only upon a user-initiated
break in surfing, such as a mouse
click. SUPERSTITIALs can be used
to achieve multiple advertising goals,
including branding, direct marketing,
commerce and entertainment. SUPERSTITIAL
ads play only once fully loaded,
ensuring that every user gets a consistent
and complete brand message and that
each advertiser pays only for guaranteed
impressions. Additionally, because
SUPERSTITIAL ad units exist outside
the banner space, they can create
an entirely new revenue stream for
Web publishers.
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Surf |
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To move from place to place on the
Internet searching for topics of
interest. Web surfing has become
a favorite pastime for many Internet
users. The links on each page enable
you to start virtually anywhere on
the Web and eventually find interesting
pages. The term surfing is generally
used to describe a rather undirected
type of Web browsing in which the
user jumps from page to page rather
whimsically, as opposed to specifically
searching for specific information.
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Symmetric
Fold |
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Equal length sides A5, 1/2 A4.
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