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  S/MIME
 

Short for Secure/MIME, a new version of the MIME protocol that supports encryption of messages. S/MIME is based on RSA's public-key encryption technology. It is expected that S/MIME will be widely implemented, which will make it possible for people to send secure e-mail messages to one another, even if they are using different e-mail clients.

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  Safe Harbor
 

An agreement negotiated by the U.S. Department of Commerce and the European Commission that enables a U.S. company to receive data from Europe by voluntarily submitting to regulation by a U.S. government office.

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  Scanning
 

See Pre-Press Services

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  Sectional Center Facility (SCF)
 

A postal facility that serves as the processing and distribution center (P&DC) for post offices in a designated geographic area as defined by the first three digits of the ZIP Codes of those offices. Some SCFs serve more than one 3-digit ZIP Code range.

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  Seeding
 

See List Services

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  Selective Binding
 

The process which allows an advertisement to be inserted into only certain select issues of a magazine, or allows selected pages to be inserted in a catalog.

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  Service Bureaus
 

See Computer Service Bureaus

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  Sheet-Fed Press
 

An offset printer that prints on paper which is fed one sheet at a time. Used primarily for short runs or higher-quality printing.

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  Shockwave
 

A technology developed by Macromedia, Inc. that enables Web pages to include multimedia objects. To create a shockwave object, you use Macromedia's multimedia authoring tool called Director, and then compress the object with a program called Afterburner. You then insert a reference to the "shocked" file in your Web page. To see a Shockwave object, you need the Shockwave plug-in, a program that integrates seamlessly with your Web browser. The plug-in is freely available from Macromedia's Web site as either a Netscape Navigator plug-in or an ActiveX control. Shockwave supports audio, animation, video and even processes user actions such as mouse clicks. It runs on all Windows platforms as well as the Macintosh.

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  Shopping Cart
 

Software that allows the user to hold merchandise selected for purchase until shopping is complete and the user is ready to check out.

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  S-HTTP
 

An extension to the HTTP protocol to support sending data securely over the World Wide Web. Not all Web browsers and servers support S-HTTP. Another technology for transmitting secure communications over the World Wide Web -- Secure Sockets Layer (SSL) -- is more prevalent. However, SSL and S-HTTP have very different designs and goals so it is possible to use the two protocols together. Whereas SSL is designed to establish a secure connection between two computers, S-HTTP is designed to send individual messages securely. Both protocols have been submitted to the Internet Engineering Task Force (IETF) for approval as a standard. S-HTTP was developed by Enterprise Integration Technologies (EIT), which was acquired by Verifone, Inc. in 1995.

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  Single-Piece Rate
 

The “undiscounted” or “full” postage rate available for individual pieces of Express Mail, First-Class Mail, Priority Mail, and Package Services.

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  Site Map
 

A hierarchical visual model of the pages of a Web site. Site maps help users navigate through a Web site that has more than one page by showing the user a diagram of the entire site's contents. Similar to a book's table of contents, the site map makes it easier for a user to find information on a site without having to navigate through the site's many pages. Also, in SEO, a site map can make it easier for a search engine spider to find all a site's pages. Not all Web sites will have a site map. The less intricate a site is the less need there is for a site map to guide users.

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  Soft Bounce
 

An e-mail that has bounced back to the sender undelivered after it was already accepted by the recipient’s mail.

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  Sorting
 

The computerised process of reorganising a list from one sequence to another. For example, a file can be sorted by last name, company name, post code, high donors, multi-buyers, recent buyers, etc.

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  Source Codes
 

An identifier that goes with a particular housefile segment or list. The code must be unique to the particular segment and/or list being coded, so marketing and circulation efforts can be measured.

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  Spam
 

Unsolicited e-mail advertising.

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  Spider
 

A program that automatically fetches Web pages. Spiders are used to feed pages to search engines. It's called a spider because it crawls over the Web. Another term for these programs is webcrawler. Because most Web pages contain links to other pages, a spider can start almost anywhere. As soon as it sees a link to another page, it goes off and fetches it. Large search engines, like Alta Vista, have many spiders working in parallel.

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  Splash Page
 

The page of a Web site that the user sees first before being given the option to continue to the main content of the site. Splash pages are used to promote a company, service or product or are used to inform the user of what kind of software or browser is necessary in order to view the rest of the site's pages. Often a splash page will consist of animated graphics and sounds that entice the user into exploring the rest of the Web site. Some splash pages will bring the user to the main Web site automatically, and some require the user to click on a link that will load the main page. A splash page is sometimes referred to as a splash screen.

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  Spot UV Varnishing
 

Applying clear transcluscent or coloured varnish to plain or printed matter in designated areas to highlight or improve the presentation quality. Over fonts, text blocks or photographs. Matt, Gloss and Sparkle available.

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  SSL
 

Short for Secure Sockets Layer, a protocol developed by Netscape for transmitting private documents via the Internet. SSL works by using a private key to encrypt data that's transferred over the SSL connection. Both Netscape Navigator and Internet Explorer support SSL, and many Web sites use the protocol to obtain confidential user information, such as credit card numbers. By convention, URLs that require an SSL connection start with https: instead of http:. Another protocol for transmitting data securely over the World Wide Web is Secure HTTP (S-HTTP). Whereas SSL creates a secure connection between a client and a server, over which any amount of data can be sent securely, S-HTTP is designed to transmit individual messages securely. SSL and S-HTTP, therefore, can be seen as complementary rather than competing technologies. Both protocols have been approved by the Internet Engineering Task Force (IETF) as a standard.

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  Stretch Canvas Matt
 

True artist grade canvas offering excellent colour reproduction and suitable for stretching on frame.

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  Superstitial
 

SUPERSTITIAL(tm) format is a standard in online advertising created by Unicast - a non banner, interactive advertising solutions and services company for the Internet. SUPERSTITIALs are highly interactive, non-banner ads that can be any size on the computer screen and up to 100K in file size, featuring full animation, sound and graphics capable of effectively conveying integrated advertising while protecting a Web site's performance. Pre-loaded using a patent-pending "polite" delivery system that minimises the latency problems often experienced with streaming online advertising solutions, SUPERSTITIAL ads play only upon a user-initiated break in surfing, such as a mouse click. SUPERSTITIALs can be used to achieve multiple advertising goals, including branding, direct marketing, commerce and entertainment. SUPERSTITIAL ads play only once fully loaded, ensuring that every user gets a consistent and complete brand message and that each advertiser pays only for guaranteed impressions. Additionally, because SUPERSTITIAL ad units exist outside the banner space, they can create an entirely new revenue stream for Web publishers.

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  Surf
 

To move from place to place on the Internet searching for topics of interest. Web surfing has become a favorite pastime for many Internet users. The links on each page enable you to start virtually anywhere on the Web and eventually find interesting pages. The term surfing is generally used to describe a rather undirected type of Web browsing in which the user jumps from page to page rather whimsically, as opposed to specifically searching for specific information.

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  Symmetric Fold
 

Equal length sides A5, 1/2 A4.

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