Promotional literature found in racks, often at the grocery store.

The science of categorisation, or classification, of things based on a predetermined system. In reference to Web sites and portals, a site’s taxonomy is the way it organises its data into categories and subcategories, sometimes displayed in a site map.

• Inbound Any phone calls that come into a telemarketing call center.
• Interactive Voice Response (IVR) The various recorded or digitised text messages that can be accessed electronically by using a telephone.
• Outbound Any phone calls made out of a telemarketing call center.
• Predictive Dialing The automatic dialing by a computer of telephone numbers on a preselected list. The system can, with great accuracy, discern an answering machine from a human voice and will instantly connect a respondent to a TSR. If there is no answer or a busy signal, the computer will know to redial later.
• Telephone Service Representative (TSR) Anyone who sells, or services customers over the phone either inbound or outbound.
• Telephone Preference Service (DMA TPS) A service of the Direct Marketing Association for consumers who want to have their names removed from telemarketing lists.

A file located on a user’s hard disk in which a browser stores the Web site data for every Web page or URL address that a user visits. When the Web server sends the Web page files to the browser, they are stored in a file so that the next time the user visits the same Web site the browser takes the data from the temporary Internet file. With this method, the page quickly displays in the browser instead of having to wait for response from the Web site’s server all over again. Basically, the browser is opening the Web page from the user’s hard drive instead of downloading the files from the Internet. A buildup of data in the temporary Internet file will eventually slow a processor down as it takes up valuable resource space. Browsers that use a temporary Internet file also have methods for deleting the file.

The payments between countries to compensate for imbalance in sending/receiving international mail.

An order that is placed for a small quantity of names to see how the list performs. If it performs well, a continuation order for more names is usually placed.

See Pre-Press Services

An action device; the purpose of which is to involve the prospect in the offer. It can be anything from a coin, peel-off stamp or a punch-out paper piece that is inserted into the order form.

(1) The load on a communications device or system. One of the principal jobs of a system administrator is to monitor traffic levels and take appropriate actions when traffic becomes heavy. (2) The measurement of the amount of users that visit a Web site.

Coated specifically for use in lightboxes or backlit displays on a 270 gsm opal base.