| Hewlett-Packard – Loyalty Programme |
|
|
“The client remains delighted and has awarded iCandy Design
the ongoing task of producing next year’s re-certification packs.”
Marc McIntyre
Client Services Director
iCandy Design
|
|
|
|
 |
| Case Studies |
|
|
|
|
| |
Task
Create a new European Supplies programme underpinning Hewlett-Packard’s entire EMEA marketing strategy across new and traditional media.
Solution
New media tools included a toolkit CD-ROM, online flyer, an electronic direct mail (EDM) and website with downloadable versions of all programme deliverables.
Traditional media included a branded mailing box targeted to specific tiers, direct mail and a wide range of collateral. In addition, iCandy Design also produced prestigious certification materials reinforcing the perceived value of the programme.
Results
iCandy Design’s dedication and attention to detail on this demanding project has been rewarded with a further brief to produce next year’s re-certification packs.
|
|
| |
|
|
 |
|
