| Hewlett-Packard – Newsletter |
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“With a little imaginative thinking, iCandy Design have transformed a simple newsletter into an information-rich multi-media programme that provides a significant channel to market
for Hewlett-Packard.”
Alastair Lecomte
Production Director
iCandy Design
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| Case Studies |
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Task
This important newsletter was losing effectiveness because information was out of date by the time it reached the channel. The challenge: to realise the title’s full communications potential.
Solution
iCandy Design analysed the situation and recognised the need for new media. Translated into fourteen languages, the magazine is now produced every two months, with supporting monthly email alerts and news updates provided direct to the desktop via a dedicated website.
Results
Supplyline is now a compelling, content-rich multimedia programme. To keep it that way, iCandy Design monitors audience figures and new subscribers, basing future content on reader preferences.
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