Definition: The use of internet and related digital information and communications technologies to achieve marketing objectives.
Bulk personalised email generation
Electronic Direct mail (EDM) campaigns allow you to cost effectively contact thousands of prospects with a personalised message. iCandy Design have extensive experience of generating and delivering mass EDM campaigns.
Email generation website
Allow your resellers to brand, customise and personalise a predefined email independently, ensuring that all communication fits with your corporate brand and imaging. Utilising areas of your channel that may have previously been inaccessible.
Secure access/login accounts
We can implement industry standard security, based on digital certificates to protect critical areas of your site.
Database integration
iCandy Design can create scripts to extract data from your database to use in EDM campaigns. Data can be keyed directly into your database via forms completed by visitors to your website. This procedure allows for real time capture of data.
Subscribe/unsubscribe functionality
When distributing an EDM campaign it is very important to allow recipients to unsubscribe from any future campaigns.
Email validation
We can validate email addresses en masse, prior to processing an EDM campaign.
Multi-language campaigns
Ensure that your message reaches those who are interested, no matter what language they speak. Of course some languages take up more room than others, and Hebrew reads from right to left. Did you know that web browsers work differently in different countries?
Personalised download
PDFs can be created which are fully customised via a web interface. Enabling your channel partners to receive and print their marcom materials locally, high resolution and bespoke to their regional needs.
Surveys and questionnaires
Customised surveys and questionnaires can be used to capture data via your website and populate a database prior to analysis.
Real-time statistics and Graphs
Tables and graphs can be produced automatically from the statistics collected on your website. These can then be presented via a secure webpage in any format you wish.
Web accessibility compliance
Did you know that in October 2004 new legislation will ensure that all company websites are fully accessible by people with disabilities? iCandy Design offer live website accessibility compliance testing.
Interactive web content
iCandy Design has the expertise to develop Java script or flash elements within a website, adding excitement and interactivity.
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