If outbound telemarketing is currently a significant part of your marketing mix, change is on the way…
That’s because, on 25th June 2004, UK businesses will gain the same right as individuals to block “cold calling” by marketing organisations.
This extension of the Telephone Preference Service (TPS) has been given very little prior publicity but it represents a fundamental challenge to the way many companies do business. At a stroke, the new TPS could paralyse a significant part of your database and effectively close off market sectors.
iCandy Design is currently alerting clients to the change.
With expertise in all aspects of direct marketing for permission-based email campaigns to website design, iCandy Design is well placed to help clients explore these alternative routes and develop a marketing mix which achieves their objectives effectively - and legally!
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