B2B channel newsletter
Hewlett-Packard’s Supplyline was a simple printed newsletter communicating only limited supplies news and marketing statistics. Clearly, the title was not fulfiling it's full communications potential.
iCandy Design proposed a re-design. Integral to this was specifying the use of new media – including EDM and a monthly micro-site – to support the publication.
The magazine is now produced bi-monthly, with monthly email alerts and news updates provided direct to the desktop via a dedicated website. Both the e-newsletter and website are produced in 14 European languages.
From it's origins as a limited source of news and statistics, HP Supplyline has developed into a content-rich initiative effectively educating the readership about new supplies products from Hewlett-Packard and new trends in the market.
For more details please contact
us via email or call on 01264
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