You want your brand to shine, to be the one that all others notice from the rest. With so many touch points in today's busy world it is hard to know where to begin.
Our team of specialist developers, designers, copywriters and digital marketers can make it happen for you. We tailor every project. It just makes sense - for both of us. We know that targeted campaigns, on-point messaging and well thought out advertisement is what delivers the results. We can start from the beginning and help you build your strategy, navigating all elements from website build, security, interface with email, CRM and other systems to marketing outputs, like social and ads. Or we dip in at the point where you want our support - it's up to you.
At the heart of everything is your website.
A well-thought through structure and engaging design is what converts traffic into leads or sales. Combine with a robust marcoms support package to signpost your target audience and drive traffic to your website and brand hub. Wrap around CRM, Treacle integration and Syrup CMS, and you have a powerful tool that can adapt as your business grows.
75% of users never scroll past the first page of search results and therefore it is imperative that your website has excellent SEO support.
SEO is the process of optimising a website’s content in order to improve its organic visibility in search engines. We know how to optimise keywords and website content to drive your position to the best spots.
Content marketing works best when integrated into a marketing strategy, reinforcing the brand, tone of voice and engaging the target audience.
This is key to ensuring that you turn new visitors into returning ones – driving traffic to your website and generating leads and sales for your business.
Ensure your brand is present in the digital places where your audiences frequent.
We have digital specialists who will work out the best combination of parameters to maximise your budget - selecting target groups based on demographics, geographical location, age and interests.
Email is the strongest converting marketing practice. You have an audience that has already decided they want to hear more from you.
With the right type of email, compelling calls to action and striking imagery will push someone down the funnel from awareness to consideration and on to purchase - a brilliant, cost-effective mechanism for driving sales.
In this digitally native world, social media has become a powerful marketing tool in its own right. From LinkedIn and Twitter to Facebook and Instagram, and everything in between, we know how to get your posts liked, shared and commented on, driving word of mouth and growing your brand equity.
We will monitor the performance of your website and marcoms on an ongoing basis, optimising where appropriate and flagging actionable changes to ensure your brand is always as strong as it can be.
Regular reviews and reporting mean you are always kept up-to-date.
Customer Relationship Management systems are vital if you want to organise and manage customer data and sales efforts effectively. With the option of email integration, CRM will help you stay safe from a GDPR point of view.
Tailored to your specific needs this is the tool that can deliver actionable insights for your business.
Having a central database to store all your web content is the best way to ensure your website is always kept up to date. The iCandy Design Syrup CMS allows you total flexibility to create, edit and publish content.
Built from ground up and tailored exactly to the client’s needs, Syrup is intuitive and easy to use, letting you choose what works best for you.
Our team of creative experts will tease out and explore your brand on different applications.
From completely new identities and website design, look, feel and user experience, to brochures, social posts and digital ads, we create eye-catching brand collateral that makes audiences stop, think and act.
Ensuring all the elements of a campaign intertwine seamlessly is key to making them stronger than the sum of the parts.
As well as website builds and marcoms, we project manage all aspects of an integrated campaign from kick off brief to go-live. Starting with your end goal, we select the best media, channels and formats to achieve your desired results. Regular reviews ensure you are kept up to date with reporting and the status of your project.
Be where your target audience is. Combining a range of marketing tactics and tools we reach out to those who want to engage with your brand.
Sequential messaging will move customers down the purchase funnel, bringing them to the point of conversion and delivering the right results for your business.
Treacle is the software by iCandy Design that links all your systems together. Gone are the days of having to update data in multiple databases. Built bespoke for each integration, Treacle can speak to your website, CRM, email, finance, stock control and other systems to ensure information parity across the board.
This is particularly important from a GDPR point of view.
Let iCandy Design be an extension of your business. We are marketing experts and will devise a robust strategy for your brand that delivers strong ROI.
Together we will drive your business forwards.
Find that conceptual place you want to own in your target consumer's mind - the benefits you want them to think of in association with your brand.
We will build a brand positioning strategy that maximizes customer relevancy and competitive distinctiveness, letting you stand out from the crowd.
To ensure your brand is unique and consistent across all touch points we devise the tone of voice and messaging that both embodies and expresses its personality and set of values.
Your brand will resonate with your audience – the things that drive them, their preferences and dislikes, and influence what they want to share with the world.
Our team of creative designers will translate your vision into visible elements of the brand, such as colour, design and logo, creating a strong identity and distinguishing the brand in consumers' minds.