Blog

Keep up to date with our latest blogs and inside marketing tips here with our creative marketing blog! 

So, You Have a Website, Now What?

So, You Have a Website, Now What?

Today, a website – if not supported could struggle to attract visitors and convert sales amongst the billions of pages on the internet.

What is a Bounce Rate and How Does it Affect Your Website?

What is a Bounce Rate and How Does it Affect Your Website?

One of the most common stumbling blocks when it comes to Google Analytics, is understanding what 'bounce rate' means. It is one of the most misunderstood metrics leaving people confused and unsure of ...

10 Reasons You Need a New Website

10 Reasons You Need a New Website

We have put together 10 factors that contribute towards bad practice. If you are unsure about how your website performs, read on…

Ten Marketing Trends for 2017

Ten Marketing Trends for 2017

As 2017 approaches we have taken the time to get ahead and look at the upcoming marketing trends...

iCandy Design is a now a Google Partner!

iCandy Design is a now a Google Partner!

iCandy Design is now a certified Google Partner, specialising in Search Advertising!     Advantages of Working With iCandy Design as a Google Partner:  Work with a professional,...

More Websites Viewed on Mobile than Desktop Last Month

More Websites Viewed on Mobile than Desktop Last Month

Digital technologies have become more advanced, and with this, the industry has had to adapt to the new user behaviours with new algorithms and updates.    After the Google mobile friendly ...

The Importance of Brand Identity

The Importance of Brand Identity

“Your brand is not what you say it is, it’s what they say it is.” – The Brand Gap

The Future of Search: Is Your Business Ready?

The Future of Search: Is Your Business Ready?

In order to predict the future of digital marketing, it is important to look at the past, and reflect on the change that has already happened - the evolution of digital marketing.

Technology for Marketing 2016 : Hot Topics

Technology for Marketing 2016 : Hot Topics

After visiting the Technology for Marketing event this week, we have put together the hottest topics and trends discussed at the event and how we can help you!

How to Turn Clicks into Customers

How to Turn Clicks into Customers

Want to know how to turn clicks into customers? Read our latest blog post to find out how iCandy can help you today!

Why You Should be Using PPC

Why You Should be Using PPC

Are you using PPC? In this weeks blog, we talk about the benefits of PPC and why you should be using it in your marketing campaigns.

Does This Sound Familiar?

Does This Sound Familiar?

  Some of the most recognised brands in the world spend millions of pounds every year on marketing, to achieve their target revenue.  On the other hand, some businesses neglect marketing...

Are You Making the Most out of Your Marketing Efforts?

Are You Making the Most out of Your Marketing Efforts?

Based on a recent survey, comparing 2015 marketing statistics with 2016 and 200 marketers, we can gain an insight into how businesses choose to outsource their marketing agencies.

Social Media & Rio 2016

Social Media & Rio 2016

Tonight marks the start of the RIO Olympic games, and experts claim social media is expected to play a more important role than ever...

CMS Platforms in 2016...

CMS Platforms in 2016...

Over a third of the websites online are now powered by WordPress, Joomla! Drupal and Magento. Out of these four key platforms, WordPress dominates the CMS market with over 60% of the market share.

What can the EU Referendum tell us about the power of social media?

What can the EU Referendum tell us about the power of social media?

As we have moved into a more digitally connected world, there is now a bigger requirement for digital marketing. Within this lies arguably one of the most powerful marketing tools used worldwide.

Second Screening Vs Euro 2016: How are you watching?

Second Screening Vs Euro 2016: How are you watching?

To many reading this blog the words ‘second-screening’ may not mean anything to you, although unaware, it is likely you are part of the 88% who do this.

How Technology Has Changed Marketing...

How Technology Has Changed Marketing...

Following on from a previous blog post on 'The Evolution of Digital Marketing', we decided to explore further, looking at how technology is changing marketing...

Marketing Alphabet

Marketing Alphabet

Read our A-Z marketing alphabet to understand some of the key marketing terms we use every day!

The History of Digital Marketing

The History of Digital Marketing

  Digital marketing. If we’d have said these two words just 10 years ago, we guarantee the majority of people wouldn’t have known what we were talking about. Little did they know ...

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