get ahead with a responsive website design

What if Google told you that not offering consumers a responsive website design or misconfiguring that site would result in a demotion within their search rankings?

Well, if you haven’t already heard, Google just did that very thing. That's right...

responsive website design

If you’re site is misconfigured for Smartphone users or you just simply don’t have a mobile friendly option for consumers you may see a drop in your rankings if you’re not compliant with Google's Mobile Optimisation Guidelines.

So, what is a responsive website?

A fully responsive, mobile friendly website design is produced via a design and development technique which means that the site templates react to the size of an end user’s screen. Responsive website design will optimise browsing experience by creating a flexible and responsive set of web pages which are optimised for the device from which it is accessed.

With distinct audience shift towards mobile browsing, responsive website design represents the simplest way to reach users across multiple devices, ensuring a seamless user experience. Tablet sales are expected to exceed 100 million in 2015, meaning that responsive web design has never been so important for those looking to optimise their online content. Indeed, some sites are already experiencing up to 60% uplift in traffic from tablet and mobile devices, a strong commercial imperative to accommodate the smaller screen size(s) in a unified design.


  • Improved site experience – no need for redirection, with a unified design approach creating a consistent look and feel. Consistent user experience will have a positive impact on conversion rates as visitors are familiar with navigation and site or system use across devices.  Thus, responsive design removes some of the barriers multiple sites can present.
  • A single responsive site removes the need to track user journeys, conversion paths, funnels and redirections between multiple sites (i.e. main desktop website and mobile version of).
  • The responsive site will run on one back end engine – so content is managed via one central CMS.
  • Site analytics tools such as Google Analytics are now optimised to handle multiple devices and responsive reporting. Responsive design means you can manage one website with a single set of hypertext links; therefore reducing the time spent maintaining your site.
  • Responsive design ensures your business stays ahead of the trend. With the increase in Tablet sales and smartphone device use continually exceeding forecasts, responsive website design is key to remaining one step ahead of your competitors and establishing market share; content consumption on mobile devices will only continue to grow as 2015 progresses.