Read Our Blog

4 Ways to Optimise Your Website for Mobile

We all know the importance of making sure your website is mobile friendly now that Google has mobile-first indexing due to the increase of mobile usage. However, has your business taken the steps to make sure its website is performing at its best for mobile?

mobile optimisation

Follow these 4 steps to ensure your business isn’t missing a trick!

1. Responsive

This one may seem obvious, but we are always surprised by the number of businesses who still haven’t taken this basic step. Having a responsive website not only makes sure your website looks good and works well on mobile but set up correctly can save you valuable time when it comes to uploading content.

2. Site Speed

Do you know your site speed? It is something worth checking regularly to see how long your website is taking to load for your end user. Most users will leave a site on mobile if it takes longer than 3 seconds to load. Google’s PageSpeed Insights is a useful tool to check your site speed, with advice on ways to improve it.

3. UX

Thinking about the UX of a website for desktop view is now part and parcel of any web designers’ process, however, the UX of a website from a mobile standpoint is something different. Often a feature or view that works well for desktop may not be suitable for mobile. For example, how easy is it to navigate around your website on a small screen?

Read our blog on why UX matters and discover our top tips to execute a great user experience.

4. Tracking & Analysis

Looking at your website’s analytics weekly plays a key role in managing your website. It is also a great way to get an understanding of your users, especially for mobile. Working out which pages are performing best on mobile, your mobile bounce rate, conversion rate, and average session duration can help you understand where the weaknesses and strengths are on your website. This information is invaluable to optimise your site for mobile.


Upgrade your website

If you are missing any of these elements or your website is not working at its best for mobile, it may be time to make changes. At iCandy Design, we have years of experience in designing and building beautiful functional websites. Get in touch with our skilled team to get your website to where it should be.