Digital marketing. If we’d have said these two words just 10 years ago, we guarantee the majority of people wouldn’t have known what we were talking about.
The world of digital marketing has grown year on year, with numerous changes and innovations. Read on to see what we think are the main milestones in the history of digital marketing.
Yahoo is established. By the end of 1994, Yahoo had one million hits.
Search engine optimisation is added into the dictionary.
Google is founded and included in the Top 100 Websites for 1998.
Bing/ Yahoo partnership begins. Bing replaces MSN and starts to feed search results on Yahoo.
Google launched Google+ as their version of a social media platform.
Google panda algorithm update, this sees dramatic changes in site ranking for multiple businesses.
Google introduced dynamic search Ads and the 'Penguin' search algorithm update. This algorithm impacted an estimated 3.1% of English queries.
Google starts giving a ranking boost to secure HTTPS/SSL sites.
“Mobile-geddon”- this showed the change in how digital marketing was being used over the past years. This Google update announced that responsive website would be favoured in search results over desktop only websites.
If this blog post has outlined anything, it is the continuous importance of digital marketing. As a business ourselves, iCandy Design understand the importance of adjusting our websites to fit the latest algorithms and ensuring that we are up to date with the latest trends.
iCandy Design provide marketing campaigns and activities guaranteed to deliver results. If you are interested in our services, or want more information on how we can help your business, please contact iCandy Design today!