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The 4 Building Blocks to Digital Marketing

With the number of customers from a digital generation growing, it's important to adapt the way you market your business. Tech-savvy Millennials and Gen Z customers put digital first. It's the way they search for and engage with brands and businesses, meaning if you want to engage with them you need to have a digital first marketing strategy. So, to survive and thrive as a business in today's world you to need to assess your digital marketing.

Digital Marketing

Creating a Digital Marketing Strategy

To create a solid digital marketing strategy, it’s essential to start with the basic four building blocks: content, social, SEO and email. No matter the size or budget of your business, these four elements are accessible to all and create the foundation for any strategy to be built upon.

What does marketing success look like to your business? You need to have the metrics in place to be able to measure the return on your investment. This will allow you to make the most of your budget, investing it in the right channel to maximise your results.

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Great content is creative, credible and convincing. Creative, in the way it makes you stand out from your competitors. Credible, because it’s coming from a place of expertise relevant to your industry. Convincing, as it shows a passion for what your business does, engaging your customers and building relationships.


Quality over quantity. Move away from a drive to just increase followers, instead focus on creating an engaged audience. Striving to boost engagement with your followers will help you to create a loyal customer base, which will be of more value to your business in the end. These are the customers that want to connect with your brand and therefore are likely to convert again and again.


SEO should be integrated throughout your digital marketing strategy. Every element of your strategy should have SEO at its core, this is the best way to truly optimise each part of it. For example, when creating content have in the back of your mind, is this optimised for search, does it include any of my keywords?


Email marketing is still proven to be one of the most effective means of digital marketing. As email marketing becomes more responsive and targeted, it is proving to increase engagement and re-engagement of customers. Make sure you are only emailing customers with the information they are actually interested in. By using your customer database to better benefit them, you will see a better response.

Most importantly, you want to make sure you are tying all of these components together to have a cohesive strategy that works together, rather than against each other. This provides your customers with a uniform image of your brand.


Need support with your digital marketing?

Currently have too much to juggle? Let us help! We are passionate about digital marketing, it’s what we do day-in-day-out. Let iCandy Design use our expertise and knowledge to help you get your business to where you want it to be. Think of us as your extended marketing team, supporting your business in the areas you need help with. Get in touch with us today!

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