Here are our 4 best practice trends for 2019:
With more and more people browsing sites on their phones, the importance of having a mobile-friendly site is a must. Many companies now design sites with a mobile-first focus, thinking about the user experience on mobile and tablet before desktop, and making sure they are responsive for all screen sizes.
A mobile-lead design should be simple and easy to navigate on a smaller screen. It's important that the design helps minimise the site speed in order to keep the user engaged. The average user will leave a site if it takes longer than 3 seconds to load!
Micro-Animation is nothing new but is sure to be sticking around for 2019 and beyond. It's a design feature that is probably more noticeable when a site doesn't have it, making it so important for the modern website.
These very simple animations, like the colour of a button changing so the user knows they have clicked on it, are highly effective and help keep your audience engaged. A site without these features can quickly look out-of-date.
It's those small features, like hover buttons and drop-down menus, that let the user know they are doing the correct actions on your site. They guide your user and create a satisfying experience for them.
Video banners are not a necessity for every website, however, they are a great and effective way to captivate users. It has been shown that having video banners or backgrounds can keep users on a page for longer.
Video is a superior way to convey a message in a very short amount of time. It has been proven to help produce higher conversions thanks to the increased engagement from the user.
Seen to go big last year due to a shift in focus on mobile, flat designs are often minimal, crisp and clean. This type of design looks to be the future of web design using colour, bold lines, and hi-res images to keep it exciting and users interested.
Flat design does not always work for every website, as sometimes more depth is needed. This is when the addition of shadows and faint gradients can be used to create a semi-flat design. Expect to see a lot more use of semi-flat design in 2019.
Looking to 2019...
If your website does not have any of these features going into the new year, it's probably time to think about an update. Get in touch with our passionate team to find out how we can help you refresh your website and support your business in 2019.
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