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Top 5 Trends to Re-energise your B2B Marketing Strategy

What do you want to achieve this business year? With our talented team at iCandy Design, you can kick start your B2B marketing strategy and smash your 2020 goals. We've come up with our 5 top trends for you to follow.

B2B strategy

1. Creative Content

Much like your left-over Christmas biscuits, it’s time to put stale content in the bin. Re-energise your content strategy and inspire your audience with useful information and engaging content in a variety of formats. High-quality content helps build trust and interest, which over time increases your reputation in your industry, putting you on top. 

Generating meaningful written content that holds value for your audience, and using keywords that target your ideal clientele, significantly improves your ranking and increases your search engine visibility. That’s why we believe content is king.

2. Energise your Emails

Email marketing is one of the most popular tactics amongst B2B, so why not breathe new life into your email campaigns! Capture your subscribers interest with a fresh design that connects them to information that matters.

Using segmented email marketing techniques can deliver information to specific audiences. This is particularly helpful when you have multiple demographics as you can send them emails that cater to their needs and interests. Using this strategy, as opposed to sending your entire email list the same content, can improve click-through-rates (CTR), reduce unsubscribes and generate sales leads.

3. Get Social

Make 2020 the year you put ‘social’ back in social media marketing. We understand that when running a business, social media can get easily neglected. However, when done properly you can’t ignore the impact that successful social media marketing has on ROI.

That’s where we come in! With our social media marketing support, we plan and post content on your social media platforms, so you can concentrate on customer relationships and engagement.

4. Meaningful Data

Avoid getting caught up in big numbers and analytical peaks – this year is all about the metrics that matter. For example, if your goal is to improve return on investment (ROI) and customer acquisition, we can track and measure your key performance indicators (KPIs) and adjust your marketing strategy accordingly.

Rather than fixating on impressions and views, our expert marketing team work with you to set targets that align with your business objectives and work hard to achieve them, providing you with real results.

5. Websites that Win

If you’re browsing pre-made themes to upgrade your website, then you’re doing it wrong. Wow your clients and be the envy of your competition with a tailor-made website, built specifically for your business. With a bespoke website, you can deliver an experience that is truly unique and memorable, whilst setting an example of what to expect when working with your business.

First impressions count and that’s why we’re firm believers that a high-quality website is vital for your business. When you choose to work with iCandy Design for your website needs, our creative design and web development team work closely with you to make your website dreams come true.


Creative Marketing, Creating Business

Whether you need a lot of help or just a little boost, at iCandy Design our services can be tailored to your business and your needs. Get in touch to start your business year right.

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