Now that spring is around the corner, it's time to start thinking about clearing out the cobwebs and dust bunnies that have gathered over the winter. Just like your home, it's important to make sure you are spending time refreshing on your business's marketing strategy routinely.
Start your marketing spring clean today by analysing your current marketing strategy to identify what is and what isn’t working. Focusing your efforts on specific areas will help your business grow and flourish this spring!
Your website is one of your most vital marketing tools. It tells your brand’s story, shares your products and services and engages with your audience. Take a look at what your website looks like, is it easy to navigate? Are the graphics and images still relevant and of a high-quality? Take a deeper dive and make sure your content is being updated regularly to generate interest. Do you have landing pages for different marketing promotions? All of these will help not only attract an audience but get them to hang around a while longer, giving you a better chance of converting that visitor into revenue.
It’s important to remember that Search Engine Optimisation (SEO) is not just a one-time exercise. It is something that has to be adjusted and changed often. When Google makes changes to their algorithms your one-time successful keyword phrase may no longer be the top result seen by searchers. It’s best to review your SEO strategy and make adjustments year round, if you haven’t, start now! Spend time combing through your website’s page titles, URLs, content and more. Do competitor keyword research and make sure you are tracking all relevant keywords to stay relevant and keep your ranking high.
Evaluate your brand’s social media presence and determine your voice on the most relevant social media platforms for your industry. High engagement on one or two platforms is better than little to no engagement on many. Join relevant groups and post interesting unique content regularly and begin conversations with your followers. Social posts not only increase brand awareness and engagement, but it helps with SEO as links published through social media can influence a page’s rank. It’s a win-win situation!
Spring is the perfect time to think about changing your passwords and increase data protection. Change your passwords on your computers, all social platforms, website, anything you use. If you’re afraid of forgetting your password, there are plenty of password manager services that will help keep them safe and organised.