Brands with multiple digital touch points are more likely to be chosen by consumers than those only present in single channels or platforms.
Boost sales and generate positive sentiment around your brand by creating multiple occasions for your audience to come into contact with it.
In this way you can increase the frequency of delivering your message without overexposure. It also means that your audience does not associate your brands with one circumstance only, making it easier for recall under different situations.
Multi-touch attribution allows you to be nimbler and more flexible when it comes to modifying a campaign. Having a more granular understanding of how your customer behaves in different situations means you can better understand what is and isn't working within your plan. With complete visibility of every touchpoint along a customer journey, we can make informed, data-driven decisions for future marketing campaigns.
Things to remember, though, are that the appeal of certain touchpoints among audience varies according to demographics and where they are in their purchase journey. The type of product being bought will also influence how they engage with a brand.
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