Digital marketing is no longer a trend, it is a vital element in running a successful business in 2017 and will more than likely be the main source of the leads you receive.
According to recent research it revealed that 26.1% companies suggested growth in marketing budgets for the coming year, with significant growth seen in internet and main media advertising categories - (Q1 2017 IPA Bellwether Report).
We really are living in an ‘digital age’. Are you giving your business the best possible chance at growth in this fast paced industry?
“Marketing has fundamentally changed and the pace and turnaround is so much faster. What we’re asking for is ideas but in a different shape and form,” KFC’s global CMO Jennelle Tilling
Don’t Get Left Behind…
It has been reported that the digital marketing industry has changed more in the last 2 years than it has in the last 50 – with this in mind, where will it be in the next 5? Are you prepared?
If you are unsure then it is a good idea to talk to a marketing agency to see how they could help you define a plan for your ongoing marketing activities to ensure you don’t get left behind.
Trends are not only defined by the latest technologies, but by changes in user behaviours. Due to this, businesses are forced to change the way they present their services or products to adhere to such behaviour, to ensure they are providing the best user experience for their audience.
Working with a marketing agency opens up opportunities to collaborate with a range of trained experts to ensure that your business stays up to date with current trends. This helps to provide your business the best possible chance in a competitive and fast paced industry.
“We still need a return to the big creative idea and that right brain creativity. That is where agencies can play a massive role. Clients can’t do that bit alone." Microsoft, Paul Davies