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Integrating Content Into Your Marketing Strategy

Content marketing has become an industry buzzword - something that has increased in popularity over the previous 5 years, according to Google Trends UK.

With many trying (and some failing) content marketing has become an extremely successful marketing tool. 

What is content marketing?

Content marketing is the process of creating relevant content that is highly engaging to targeted consumers. The keyword here is relevance.

In order for content marketing to be successful, it is vital for content to be established around keywords and phrases that have been thoroughly researched with the correct tools. These pieces will then be created with specific demographics in mind.

Let’s examine why and how businesses have turned to content marketing…


To inform, educate or entertain – advertising is there in the form of content everywhere even when you don’t want it to be. 

Due to the rise in digital, social and mobile, marketers now have more accessible ways to access their consumers putting relevant content in front of them to encourage their purchase decisions – generating leads and increasing ROI (Return on Investment).

Real Time Marketing

As we live in a fast paced, changing environment it is important to stay up to date with industry trends. Content marketing allows businesses the flexibility to post relevant and up to date content on a regular basis – whilst also having the option to schedule in advance.

These real time marketing opportunities can provide a way for businesses to get an edge on their competitors, jumping on opportunities as they unfold.

Social Media Marketing

Content is what makes up all of our beloved social media platforms: Facebook, Twitter, LinkedIn, Snapchat & Instagram - in the form of images, texts and videos. 

Social media marketing allows businesses another way to reach a whole new audience through fresh and regular content as it happens. This drives traffic to your website and can increase the chance for new leads and conversions!  

Content Marketing at iCD

When done correctly – content marketing can drive traffic and generate leads for your business.

Like anything in a digital marketing strategy, content marketing could struggle if left to fend for itself without the help of the other marketing tools - SEO, social media and AdWords

At iCD we combine these marketing tools together to form strong marketing strategies. An example of this is SEO and content marketing.

We work with our clients to base specific content pieces around keywords and phrases that we want to rank for. New and fresh content ensures that your users will find the content they are looking for from the key terms they have searched – improving user experience and reducing bounce rate.

Work with us…

If you would like more information on how we can integrate content marketing into your digital strategy, or would like more to hear about our services, please contact us!