Digital Transformation

Evolve or Die

Be adequately armed to drive your company to success.

Digital transformation is about the adoption of digital technology to automate the management of processes, products and assets and enable your organisation to improve efficiency, enhance customer value, manage risk, improve the acquisition of new leads and identify new monetisation opportunities.

Prioritise Success

The Benefits of Digital Transformation

Digital transformation can provide your business with a range of valuable benefits:

  • Lower customer acquisition costs

Prioritise your resources and target customers who really care about your brand.

  • Increased customer retention

Be more reactive and give your audiences the content they want, when they want it.

Decreased costs of serving customers

Higher quality customer experiences mean fewer issues to resolve.

Greater cross-sell and upsell potential

On average, customers are 3.6 time more likely to buy more if they have a great experience.

The ability to demand a higher price point

86% of customers are willing to pay more for a better customer experience.

Grow Leads

Unimagined Opportunities

Advancements in digital marketing and analytics technology over the last few years have enabled unimagined opportunities for organisations.

The availability of data is a goldmine for those willing to go digital. Aside from giving organisations the tools to prioritise accounts and activities more accurately, the streamlining of processes means a faster, more reliable ecosystem is also possible, with efficiencies resulting in cost savings and more leads.

The customer buying journey can now be carefully nurtured, leading a target account digitally from early problem awareness through to problem-solving, and eventually to the final solution and product conversion stage. Organisations that lack these capabilities are likely to fall behind.

With iCandy Design we can support you, arm you will the tools to succeed in this digital landscape.



A Winning Strategy

Omnichannel Marketing

With an omnichannel strategy, your target accounts will have a unified customer experience across all digital channels - a standardised message delivered on the right channel, at the right time, and helping buyers through the customer’s journey until they’re ready to buy or engage.

Digital excellence today need not prevent your introduction of new technologies tomorrow.

Core Services

Discover More of What We Do...

Our strategy is to create the online infrastructure to build a strong-performing website and its applications.

Furthermore, we develop and/or enhance business systems and operations by providing efficient back office digital processes to enhance customer user experience.