Having an online presence is vital for most businesses. How extensively the website is used is very situation-specific and can go from a simple referral tool to a complex framework, fully integrated with other operational systems.
When is a website not a website but an online application?
We have found that when the functional base of the website becomes a hub or critical system for the business it serves, it tends to be an important turning point for the company or organisation in question. This typically results in the requirements of some form of beneficial Digital Transformation, enhancing the website into a more extensive online application.
It is important to ensure that the functional base of the website is strong and able to support the needs of the business in order to avoid disruption or failures that could have negative consequences.
Ongoing support and maintenance may also be necessary to ensure that the website continues to meet the evolving needs of the business as it grows and changes.
Why create a bespoke web application or site integration?
Simply put, the levels of efficiencies that can be gained by this approach are vast. Automation / removal of costly manual intervention, speed of data retrieval and reporting, third party product augmentation, reduction of licence costs and much more besides…
We often refer to the effect this has on a business or organisation as Digital transformation. Digital transformation is the process of using technology to fundamentally change how an organisation operates and delivers value to its customers, uplifting UX throughout the customer engagement process.
By digitising operational systems, in particular making them bespoke to a business’ specific needs, means organisations can streamline processes, improve data accuracy and speed up analysis, all of which help improve efficiency and effectiveness. This can help organisations to convert leads more effectively by providing the necessary tools and information to make informed decisions and take timely action. By freeing up resources and improving data accuracy, organizations can better focus on key priorities, whilst more effectively measuring ROI.