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How Do People View Your Website ?

It takes 50 milliseconds (that's 1/1 seconds) for users to form a first opinion on whether to stay or leave a website.

Google confirmed this statistic in a recent study that found websites that followed general conventions and had low visual complexity were perceived as highly appealing and created a positive first impression with users. 

2.6 Seconds - this is the time it takes for users eyes to find a section of a website that influences their first impression.

First Impressions

First impressions have a lasting effect on people and it is no different with websites.

Did you know: 3/4 of online users admit they decide on a company's creditability based on its website design. Looking at factors such as structure, colours, spacing, symmetry, amount of text and font.

Website sections that draw the most interest - In Order

The longer users engage with certain sections of the website implies that they are more interested with this section, leaving a better, lasting impression.  

  • Logo
  • Main navigational logo
  • Search box
  • Website main image
  • Website written content
  • Bottom of the website

Going Responsive

It is now more important than ever to ensure your website is fully responsive. In April 2015, Google’s ‘mobile friendly update’ search algorithm revealed that mobile friendly websites would be given a boost in Google search results over desktop only websites, after a survey revealed that mobile searches had for the first time overtaken desktop. A fully responsive website will function on all devices providing a more user friendly platform for its users.

  • 67% of users are more likely to purchase a products or service from a mobile friendly site.
  • 62% of companies that designed a website for mobile devices reported an increase in sales.

Have you considered how people view your website? People form opinions in seconds, therefore the first impression on your website is crucial.

Contact Us Today

At iCandy Design we work closely with our clients to build responsive websites and provide supporting marketing activities. If you are interested in our services and want to find out more information, please contact iCandy Design on 01256 895805 or email us on