What is Treacle and how can it benefit my business?
With the new regulation, GDPR (General Data Protection Regulation) now in place, all the data acquired by your business must be kept in parallel. We know this is something that can be hard to manage when you have data stored in more than one place. At iCandy Design we have created a simple system to manage this for you!
With the risk of hefty fines and a damaged reputation, it is important that your organisation is compliant with GDPR. This is why we created Treacle, a completely bespoke system, designed by us from the ground up.
So, what is Treacle, and how can it help towards you becoming GDPR compliant? In a nutshell, it offers an integration between your stored data (back office system / CRM), website and email subscription/distribution.
A fully integrated solution
Treacle is our solution to ensure your data is kept in parity across your digital marketing toolkit. For example, if a customer/client was contacted via phone, and decided they no longer wanted to receive your email newsletter, this could then be updated across all your systems whilst you only have to change a preference in one interface.
This will help save you from accidentally emailing that customer your next newsletter. Updating one system and letting Treacle do all the legwork is much quicker than doing this manually across all platforms. It also helps prevent any data "accidents".