We know that being a small business can be quite daunting to say the least. But there's no need to fret. With so many different and exciting ideas to get your business out there - you just need to know where to start.
When spent wisely, a small marketing budget can go a long way. With the right blend of marketing activities, you can focus on the most effective and valuable strategies for your business.
Don’t compare– every company is different, and what works for another business might not be what works for you. Every marketing plan is as unique as each and every business.
We have compiled a list of marketing tips for small businesses to get you seen! Use our list to start working on your marketing strategy and all of the different ways you can promote your business today!
Content, content, content
Publishing great content is the perfect place to start as it is one of the most important factors of marketing! It’s what gets people around the world to your website, but if they don’t find what they’re looking for, it is simply a waste of their (and your) time! Work on your content, adding relevant, targeted and informative content, it is invaluable! Just remember, quality over quantity!
How is your website?
Is your website responsive and user-friendly? Could it do with an update? A business website is the front line sales tool as it will be the first thing a customer finds after conducting a search online. Standard information that should be on your website includes; your business address, phone number, hours of operation - these should be easy for a customer to find. It is also vital in your local search rankings.
Get social savvy
Social media is becoming more and more important in the business world, a great platform for small businesses to use to increase their visibility. Develop a social media plan and implement it right away. Focus on one or two platforms to start with. What will work best for your business? With so many to choose from such as Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram, you need to make sure you’re choosing the right platform to position your business in front of the correct audience! Creating a presence on social media can be extremely rewarding for businesses. Be sure to get involved by replying and sharing relevant posts. And, remember social media profiles are often amongst the top results in search engines for brand names!
Email marketing is a brilliant way to get new customers engaged with your business, as well as maintaining relationships with your existing customers! Offer a bonus for subscribing (e.g a free ebook, discount) to get new web visitors to sign up to your newsletter. Be sure to send regular, engaging emails. You can even use a/b testing to measure effectiveness of your emails.
Google AdWords is an instant way to get your website found locally/or target key areas that need support for your chosen, targeted keywords. Google AdWords is a great tool to promote your products or services using specific keywords, or re-target customers who have shown an interest in your brand already. You can keep track of all your campaigns using Google Analytics to see what is and what isn’t working.
Time to update your marketing plan?
If you can’t remember the last time you looked at your marketing plan, it’s probably time to revisit. What are your marketing objectives? What are you trying to achieve? What are you currently doing to achieve these? What more could you be doing? Freshen up your marketing plan for improved results and output.
If you’re wondering where you will possibly find the time to work on your marketing strategy, on top of running a business, that’s where we can help! As a creative marketing agency we offer a range of different services including all of the things we have listed above and even more. Get in touch today!