Why You Should be Using PPC

PPC (Pay-Per-Click) can generate profit and help your business grow, driving traffic and boosting sales. This online, advertising platform is particularly effective due to its measurability. This allows users to monitor, change and improve ads accordingly.

Benefits of PPC

Immediate Results 

Once you set up your campaigns and ads, you can potentially start getting impressions and clicks straightaway. This advantage can put you ahead of your competitors, building brand awareness and driving traffic to your website. 

Page 1 Exposure

Another key benefit of PPC is the increased visibility on the internet your business can receive. Specialists PPC experts will investigate keywords, budgets and targeting in order to work towards your ad appearing on the first page of SERP's (Search Engine Results Page) to gain increased exposure - this includes new customers and existing! 

PPC Reporting

Want to know about where your ads appeared and how much this cost you? 

PPC offers reporting tools which enable us to refine and inform keyword strategies to optimise ads and capture additional traffic. If a specific keyword is bringing in irrelevant traffic you can add this as a negative keyword, saving you money in your budget and reducing bounces on your website. 

Customise ads to meet your target audience

The great thing about PPC is the freedom it provides to meet your business requirements. You can target your ads to reach a specific audience by: 

  • Specific keyword match types
  • Geographic location & demographic information 
  • Time of day users are searching 
  • Language used whilst searching 

Measurability 

Following on from the customisation of PPC, another great benefit of PPC is the ability to be able to monitor and adjust the costs of each ad. You can measure anything from budgets, profits, views, visits and clicks. 

If an ad is under performing, then we have the ability to change and lower the budget. If an ad is meeting its targets and beyond, we can adjust the budget to suit - enabling it to appear more in SERP's.

Integrate PPC into your Marketing Campaign...

Due to the flexibility and scalability this offers, PPC provides an essential and effective marketing tool that is suitable for businesses of all sizes. It has many benefits because it can generate fast results by targeting the right people at the right time.

SEO and PPC work together, forming two main tools of digital marketing campaigns. 

At iCandy Design, we work closely with businesses of all sizes, offering a range of marketing activities. If you would like more information on PPC and SEO or our other services we offer, please contact us today!

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