In the last five to six years, large businesses have used social media to communicate directly with their customers. By using highly targeted ads, social media marketers can get the right message to the right audience.
Smaller businesses with less budgets and a niche market, may wonder what the purpose of social media is for them and if they should invest. Let’s explore 4 reasons why you should overhaul your social media strategy!
A staggering 3.2 billion people use social media for an average of two and a half hours a day. This means that on platforms such as Facebook, Instagram, Twitter & LinkedIn your average person will spend 6 years & 8 months of their life using social media... which is 3 years & 1 month more than eating and drinking!
With social media being so ingrained into our everyday life, there is a huge opportunity for your business to reach new and existing customers.
Social media offers analytics that can help identify who your customers are and how they use social media. If you take that a step further by engaging with your users, reading their comments and responding to them, you learn what matters to them personally and what your brand means to them.
This can direct your content marketing strategy to make sure you’re posting engaging & relevant content for your audience.
Ameyo have reported that 57% of customers would rather use digital media, including email and social media, to engage with businesses than a telephone service. Customers love to go social with interactions such as product enquiries and reviews, and these interactions are all opportunities to give customers a positive experience. Potential customers will be reading these reviews and responses to gauge whether they will convert into a customer.
With the opportunity to represent your company in a positive way, highlighting your strengths and grow your customer base, can you really afford to ignore social media.
According to Smart Insights, providing best-in-class customer care increases your annual ROI by 31%! These benefits are seen across social media interactions with a higher customer retention, higher average spend, and a much higher referral rate. But why does this happen? It comes down to your mobile device, it’s easy to use and get in touch with a business.
These positive experiences prompts customers to engage with your brand, both in purchasing more and spreading the word about your business!
These are 4 big reasons you should consider adding social media to your marketing strategy. At iCandy Design we understand that creating and implementing a social media strategy can be difficult without a guiding hand. That’s where we can help! Get in touch with our friendly team and we will be happy to discuss the benefits that engaging with social media can bring to your business.
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