Social media can sometimes feel like a minefield, with many businesses unsure if they are doing it right. Try these 5 tips to help improve your engagement on Facebook and grow your brand awareness and business.
1. Quality over Quantity
Forget about how much you’re posting or that your competitor is posting more than you and move your focus to the quality of your content.
Finding great content takes time and if that means you reduce the amount you’re posting, that is ok! Instead aim to be consistent with the quality of your content and regularity of your posting.
2. Posting Times
Every brand and company are different, and each has its own perfect time(s) to post. So, take the time to find out what works best for your business. There are a few factors that your best time to post will depend on; the industry you are in, where the majority of your audience is based, and finally when your followers are using Facebook.
The easiest way to find all the answers is to look at the data Facebook provides on your page Insights. Here you can see what time of day the majority of your followers are on Facebook and how this compares each day of the week. This will help you make the best decision on when to post.
Also, carry out your own experiments. Vary the times of day you post, try posting during peak hours as well as non-peak hours. Find out what works best for your business.
3. Boosting Posts
Boosting posts on Facebook can be a really great way to reach new people. However, if you’re new to boosting posts it can be confusing where to start. A good place to begin is with your top performing posts. These posts are proven content, you already know they work and engage your current audience. With the right ad targeting, you can see these posts continue to engage more people, reach new audiences and further your engagement.
You will soon find it can be a very cost-effective way to spend part of your marketing budget. Results show that a boosted post receives about four times more reach than an organic post. Increasing the reach will ultimately help increase engagement.
4. Watch other Facebook Pages
As a business, you often keep an eye on other companies to see what you can learn. Facebook offers a useful feature ‘Pages to Watch’, that allows you to see statistics of other companies Facebook pages.
This can give your business insight into what is working and what might be worth trying. It can also help you look at your industry as a whole. For example, if you’ve noticed a drop in engagement, it might actually be something that is happening industry wide and it is not just your content.
Consider video content, because people engage more with videos than any other form of content on Facebook. A study by BuzzSumo, who analysed 100 million videos, found engagement with videos on average was twice that of a post without video.
Our top tips on increasing engagement with video:
Upload videos directly onto Facebook, don’t use third party links like YouTube and Vimeo.
Consider the device your followers are using – a square video is better on mobile.
Add a caption! A study shows 90% of Facebook videos were viewed without sound.
Boost your social media…
Are you looking to drive growth and generate leads? Social media is now a vital tool for businesses. If you’re not using it, you need to be, and if you don’t have the time or need support, iCandy Design is here to help. Contact us today and find out how we can help your business with social media.