In the past five years, social media has become a key tool in any B2B (Business-to-Business) advertising or marketing strategy, with more and more marketers using it as one of their main forms of content distribution along with email marketing.
In the Content Marketing Institute’s 2018 report on B2B Content Marketing in the UK, it showed 84% of marketers use social media to distribute content and 57% say it is one of the most effective platform tools to engage with their audience. What does the increased use of social media marketing mean for your business? For starters, if you are not on or using social media, you should be! To maximise your social media efforts, use social advertising – a cost-effective tool to increase traffic, maximise conversions & provide ROI.
Social advertising will help you increase your reach by getting you more impressions, as more people see and interact with your post. It’s important to have clear and consistent branding as well as tone of voice throughout your social channels.
Knowing your audience is critical for a successful marketing campaign. Using detailed audience targeting tools you can target the people who are right for your business. Starting with what you know about your customers, such as demographic, interests and behaviours, you can connect with a similar audience, making sure the right people are seeing the right posts. This prevents you wasting precious time and money on people that will not be interested in your business.
Objective based ad campaigns are designed to help you achieve results that drive action and add value to your business. Create tailored ad campaigns for a variety of business goals, from driving website traffic to increasing followers and maximising engagement with posts.
Nearly all social media platforms provide in-depth analytics, this includes detailed information about your ads, showing you how best to optimise them. This information can help your business maximise its efforts cost-effectively.
Don’t have enough time in the day or unsure of where to start? With insight and years of experience, we can provide social media support for your business, whether that is working with your team to develop a strategy that suits your business or support generating content, we are here to help. Discover our full range of social media marketing services that could help your business, think of us as your extended marketing team.
Social media can sometimes feel like a minefield, with many businesses unsure if they are doing it right. Try these 5 tips to help improve your engagement on Facebook and grow your brand awareness.
At iCandy Design, we continually work towards improving our skillsets and delivering results for our clients as a business, that is why we are official Google Partners.