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Keep up to date with all of the latest industry insights, brought to you by the team at iCandy Design!
Being able to attribute a return on marketing investment (ROMI) lets organisations measure the degree to which marketing efforts contribute to revenue growth.
Now that the new year is here, it's time to optimise success at every opportunity! Hire a creative marketing agency for innovative solutions to your business' needs.
These audits are vital to help inspect your business practises, strategies and outcomes that were developed to establish and improve your online presence.
Anyone who has a full-spectrum marketing strategy will understand the importance of search engine optimisation and content marketing, and how these two separate tools work hand in hand.
What is your marketing strategy for the next year? Not had time to think about it? Discover the benefits of a marketing agency and how iCandy Design can help move your business forward.
With the new regulation, GDPR (General Data Protection Regulation) now in place, all the data acquired by your business must be kept in parallel. Find out Treacle can help you do this with ease.
We know that being a small business can be quite daunting to say the least. But there's no need to fret. With so many different and exciting ideas to get your business out there - you just need to...
Does being within a professional industry mean you can't have fun? Inject some humour into your marketing campaigns, content and images whilst still being professional.
Start your marketing spring clean today by analysing your current marketing strategy to identify what is and what isn't working
Top marketing predictions for 2018 - being able to anticipate trends can help you adjust your strategy and get ahead!
GDPR (General Data Protection Regulation) has now become commonplace terminology. It is vital to ensure your business is ready for the change.
There are now more ways than ever to reach consumers, making multichannel marketing a critical and important key to success for your business - when done correctly.
'Mobilegeddon' set the tone for a new standard of mobile optimisation back in 2015. The Google algorithm update favoured mobile friendly websites and boosted them in Google mobile search results.
GDPR (General Data Protection Regulation) is a new regulation that will apply to all organisations who handle personal information of EU citizens.
An annual survey carried out by United Parcel Force revealed that consumers are now buying more online than in stores... Find Out More!
As we near the end of the year, it is time to take a step back and evaluate what marketing trends are set to take off in 2017!
Digital technologies have become more advanced, and with this, the industry has had to adapt to the new user behaviours with new algorithms and updates...
In order to predict the future of digital marketing, it is important to look at the past, and reflect on the change that has already happened...
As we have moved into a more digitally connected world, there is now a bigger requirement for digital marketing. Within this lies arguably one of the most powerful marketing tools used worldwide.
To many reading this blog, the words 'second-screening' may not mean anything to you. Although unaware, it is likely you are part of the 88% who do this.
Following on from a previous blog post on 'The Evolution of Digital Marketing', we decided to explore further, looking at how technology is changing marketing...
Read our A-Z marketing alphabet to understand some of the key marketing terms we use every day!
Digital marketing. If we'd have said these two words just 10 years ago, we guarantee the majority of people wouldn't have known what we were talking about. Little did they know ...
To round up the week we thought we would share with you 10 digital marketing facts that you should know in 2016.
After our news feeds have been overrun by the best (and worst) April fools' pranks all day, we thought we would join in the fun and share with you.
The new financial year is nearly upon us. Are you ready with a new marketing strategy for the year ahead? Have you got a clear and concise brand established?
By not providing the best user experience for your website, your search ranking risks being negatively affected.
When it comes to generating leads and sales, getting visitors to your site is only half the battle. The next half is turning this click into profit for your business.
As we head into 2016, UK businesses face a new year of uncertainty, leaving behind 2015 - the worst year for global growth since the economic crash.
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