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How Is Content Marketing Different to SEO?

Anyone who has a full-spectrum marketing strategy will understand the importance of search engine optimisation and content marketing, and how these two separate tools work hand in hand.

SEO & Content Marketing

If you don’t, learn more with our blog on how SEO and content marketing work together.

With this in mind, it is also valuable to understand the differences between these tools to make sure you are getting the most out of them in order to optimise your marketing strategy.

The differences between SEO and Content Marketing

Simply put, SEO is more specialised whereas content can be broader, supporting a range of marketing tools.

Content Marketing

Content marketing is the creation of content for sharing and sparking interest in customers. It is a great way to engage your customers and create a loyal following, increasing brand awareness, traffic and leads. Content marketing is one of the most cost-effective methods of marketing available, which explains why businesses on the whole are increasing the amount they are doing.

Marketeers and businesses alike have seen the value content marketing brings and the return on investment it can deliver. Discover more about the benefits of content marketing and how to maximise your content strategy and the content your business creates with our blog on the Value of Content Marketing.


SEO essentially sets up your website for search engine success. It is the more technical partner to content marketing, working behind the scenes to optimise your SERP rankings. SEO has always been one of the core pillars to any digital marketing strategy and without it your business risks not being visible online, which can be detrimental to your website traffic.

When taken care of, and with an effective marketing strategy in place, SEO can yield powerful results and ROI, it just takes patience and skill. Find out more about the power of SEO and how your business can benefit with our Drive Sales with SEO blog.


Getting the right balance…

As part of your marketing strategy it’s worth taking the time to work on both of these essential marketing elements. Creating both engaging content and effective SEO will only produce better results, especially when working together.

At iCandy Design we can help your business find the right balance. Providing support for both SEO and content marketing we have the skillset and team that can deliver results. Get in touch with us today for a free consultation to find the best marketing plan for your business.

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