With a vast library of product pages, limited opportunities for content and existing in a highly competitive market, ensuring that your website SEO is carried out at a high level can seem daunting.
Optimising your website and dominating Google search results with a long-term SEO strategy is one of the most important things you can do to increase your revenue. Learn how to optimise your e-commerce website’s performance to drive traffic & increase sales.
The Right Keywords
Targeting the right keywords is an important factor in maximising the traffic that you receive. Split your research into two key areas, 1. what your potential customers are searching for and 2. what your competitors are competing for.
Having a proper understanding of keywords and how to utilise them allows you to place yourself optimally, gaining that valuable high-converting traffic.
Content Marketing for E-Commerce
Make the most of your content opportunities by ensuring that your website has a place for content. Having a blog on your site is a great way to include your targeted keywords. It is also an excellent way to build a relationship with your audience, helping to create that customer loyalty. If you’re unsure on blog topics for an e-commerce website read our blog on the 5 must-write topics.
Make the most of other areas of your website where you can include keywords and optimise content, like category and product descriptions as well as an ‘about us’ page. Consider having a FAQ page, which is great for SEO and voice search, and helpful for customers.
Another option is leveraging email marketing appropriately for your industry. Sending engaging and targeted emails will drive high-quality traffic to your site that will result in a boost to your conversion rate.
An area which can prove difficult to navigate is technical SEO. Depending on how each factor is managed, page speed, user experience and correctly formatted META information can all positively or negatively impact the search performance of your site.
Perhaps more challenging is making sure your website is crawled accurately. Doing so will make sure the right pages are indexing, maximising your opportunities to compete for the top spots of any SERP.
Leverage iCandy Design’s SEO experience...
At iCandy Design we have designed and developed e-commerce websites, delivering a rich user experience along with a strong SEO foundation. We have years of experience in digital marketing and as an e-commerce agency meaning we can support you in reaching your goals.
Utilising this knowledge to boost not only the page rankings of your website, but also the user engagement and ultimately your conversion rate. Get in touch to discuss e-commerce development and how we can help you stand out from the competition!