As a digital marketing agency, we regularly talk to businesses who are unsure as to which marketing channels are the right fit for them.
With so many different platforms available, it is easy to become confused. Your customers are everywhere and users will operate and interact with different channels in different ways – benefiting from the unique qualities of each platform.
Multichannel Marketing – What is it?
Multichannel marketing is the process of interacting with potential customers using a combination of indirect and direct communication marketing channels, as a way to sell a product or a service.
Some of these include:
These are just a few…! There are now more ways than ever to reach consumers, making multichannel marketing a critical and important key to success for your business - when done correctly.
3 Steps to Multichannel Marketing
1. Utilise All Platforms
The key to multi-channel marketing is to ensure that your business is taking advantage of all of the relevant channels and aggregating content via all of these. This ensures that your business has the best chance of engagement with all of your potential and existing customers through a strong online and offline presence.
Real time and digital data will provide you with the information that you need to personalise your campaigns. This will ensure you are reaching your consumers based on informed decisions.
From this data, you will be able to personalise where, how and when you contact your consumers. This then should be aggregated via all of the available marketing channels and tailored to suit each one.
3. Consistent messaging
Multichannel marketing can ensure your brand has a consistent message - reinforcing the ethos of your business. Across all platforms your brand should stay constant, projecting the same tone, message, feel and appearance.
Achieve multichannel engagement with iCD…
Today, marketing can become a complicated process. Due to technology changes and industry advances, the average consumer is harder to engage with and obtain.
With careful planning and the use of various tools we can pinpoint the customer journey looking at the effectiveness of your brand identity, personalisation and consistency.
If you would like more information on how we can help you with multichannel marketing, please contact us!