There was a time where simply having a website acted as a competitive advantage. Today, a website - if not supported could struggle to attract visitors and convert sales amongst the billions of pages on the internet. Ongoing marketing activities can help reinforce your brand, drive traffic to your website and generate leads.
There are many ways that marketing can help drive traffic to your website, generate leads and grow your business. We will find the right, bespoke plan to suit your business requirements. We have underlined some key marketing activities and the benefits they can bring for your business. Find, Engage & Keep Customers.
Content marketing works best integrated into a marketing strategy, reinforcing your brand, tone and engaging your target audience. At iCandy Design we can work with your business delivering a tailored content marketing strategy of ongoing guidance and copywriting support.
Messaging – We will work with your business to establish key sales messaging in line with bespoke website landing pages and banners to reinforce your brand.
Guidance – iCandy Design will provide advice on areas of your website that require expanded content and will research keywords based on prime content opportunities.
Copywriting – We offer copywriting support for our clients to ensure your website stays competitive, helping to build your brand, tone and provide your target audience with the information they require.
When Pay Per Click is working correctly, the small fee for each click becomes minor compared to the visits to your website, and the potential conversion value. AdWords is the most popular form of PPC advertising in the world. This platform enables businesses to create ads that appear on Google’s search engine.
iCandy Design is a certified Google Partner, specialising in Search Advertising. We work with your business to research relevant keywords to create ads based upon the content of your website.
There are over 3 billion internet users worldwide, and over 2 million of these have active social media accounts.
Popular social media platforms such as Facebook, Twitter and LinkedIn have proved to be successful marketing channels, offering a chance for businesses to provide customers with live, valuable information.
Marketing your business via social media allows you to reach a new audience and establish & maintain a relationship with your customers. At iCandy Design we can manage your social media accounts, including Facebook, Twitter and LinkedIn – updating accounts in line with your website and current trends.