Discover the latest iCD news and marketing tips with our weekly blog posts, covering everything from marketing insights to design trends - brought to you from the team at iCandy Design. Don't miss out!
PECR (Privacy and Electronic Communications Regulations) amendments mean changes to opt ins. Do you understand how this might affect you?
To achieve the best performance for your marketing, target B2B and B2C audiences in a different way. Read this blog to get a better idea how.
Moving your bricks-and-mortar business online can help open up additional revenue streams. Ensure you have a strong digital presence too.
Social selling uses social media platforms to cultivate sales prospects by enhancing the connection between the brand and user. Synergise your marketing and sales teams today with iCandy Design.
In a sea of content, being memorable to the average consumer can be tricky. At iCandy Design, we are experts in executing integrated content strategies across a variety of platforms. Learn more now!
Unlock potential to drive sales growth with a robust marketing strategy built by an expert team at iCandy Design.
Discover the importance of optimising your sales funnel with actionable marketing insights and strategies.
Discover how you can transform your sales and marketing capabilities with expert services from iCandy Design.
Prepare your business for life after lockdown and adjust your marketing strategy to generate optimal results.
Discover the importance of Digital Marketing and ensure the stability of your business with iCandy Design.
Amidst the uncertainty & developing news regarding COVID-19, we want to make it clear that we will be up & running, ready to continue supporting our clients.
Find out why User Experience is vital for a successful website!
Discover how to rekindle your relationship with social media and put the spark back into your B2B marketing strategy!
Discover the top 5 B2B marketing trends for 2020 and stay one step ahead of your competitors!
In-house or agency? That is the question. Read on to discover why outsourcing your marketing to an agency is best for your business.
Now that the new year is here, it's time to optimise success at every opportunity! Hire a creative marketing agency for innovative solutions to your business' needs.
These audits are vital to help inspect your business practises, strategies and outcomes that were developed to establish and improve your online presence.
To many people, growing your social media is viewed as black magic. In this blog we are going to show you how to transform your social media from a lifeless corpse into a ferocious werewolf!
Smaller businesses may wonder what the purpose of social media is for them and if they should invest. Let’s explore 4 reasons why you should overhaul your social media strategy!
Optimising your website and dominating Google search results with a long-term SEO strategy is one of the most important things you can do to increase your revenue.
Having a firm grasp of the principles behind high-quality content marketing has never been more important. Discover the three key benefits of content marketing for you and your customers.
How you manage your SEO strategy is a critical part in making your website a success. So, what’s your long-term solution?
SEO can often be forgotten, as unlike its other digital marketing counterparts, it doesn’t yield instant results. We show you the power of SEO and how, when taken care of, SEO can drive sales.
Are you serving your customers an excellent mobile-first experience? In 2015 Google reported that mobile search queries had exceeded desktop for the first time.
We all know that Google does mobile-first indexing. But, has your business taken the steps to ensure its website is performing at its best for mobile? Find out if you’re doing these 4 simple things.
The question that any business considering investing in their digital marketing strategy invariably asks is: which should we do, SEO or PPC? We explore each approach to help you decide.
What is your marketing strategy for the next year? Not had time to think about it? Discover the benefits of a marketing agency and how iCandy Design can help move your business forward.
Make the most of your brand guidelines - increase revenue, brand awareness, and customer loyalty!
You have established your brand identity, but when was the last time your brand had a refresh? Discover the benefits of doing a brand refresh.
With developments in voice recognition technology, voice search looks to be on the rise in 2019. Although still early days, it is definitely worth bearing-in-mind and optimising your business online.
Social platforms are like search engines. This is why it’s important to keep your company information current, otherwise, your business could quickly look outdated.
When it comes to an e-commerce business, generating fresh & current content can be hard with the pressure of continuously converting traffic to sales, be inspired by our top 5 must write blog topics.
We reveal our top tips to get the most from your e-commerce marketing, drive traffic to your website, convert that traffic into paying customers and retain those customers.
The end of the year is a great time to re-evaluate your digital marketing plan, what worked, what didn’t and where you want your business to be this time next year.
With 2019 just around the corner, we take a look at the web design trends that are set to be key in the new year. With a focus on techniques that look to be more future proof.
The B2B marketing landscape is ever-changing, making it difficult to keep on top of everything, whilst running your business. Here are a few of the top B2B marketing mistakes that often get forgotten.
There are so many different strategies and reports giving competing statistics on what works best, so it’s hard to know what you should be doing. Discover the 4 most effective digital strategies.
In the past five years, social media has become a key tool in any B2B advertising or marketing strategy, with more and more marketers using it as one of their main forms of content distribution.
Social media can sometimes feel like a minefield, with many businesses unsure if they are doing it right. Try these 5 tips to help improve your engagement on Facebook and grow your brand awareness.
We all know how difficult it is in this day and age to keep your customer’s attention when there is so much going on and so much competition.
With the new regulation, GDPR (General Data Protection Regulation) now in place, all the data acquired by your business must be kept in parallel. Find out Treacle can help you do this with ease.
We know that being a small business can be quite daunting to say the least. But there’s no need to fret. With so many different and exciting ideas to get your business out there – you just need to...
Does being within a professional industry mean you can’t have fun? Inject some humour into your marketing campaigns, content and images whilst still being professional.
Start your marketing spring clean today by analysing your current marketing strategy to identify what is and what isn’t working
Valentine's Day offers a unique opportunity to engage with your customers, boost brand awareness and provide potential revenue opportunities, as the day is all about celebrating love and friendship!
Top marketing predictions for 2018 – being able to anticipate trends can help you adjust your strategy and get ahead!
Consumers today are more digitally connected and better informed than ever before. Due to this, businesses face pressure to provide the best customer experiences on all platforms in real time.
GDPR (General Data Protection Regulation) has now become commonplace terminology. It is vital to ensure your business is ready for the change.
Do you have a logo? Have you got cohesive and clear messaging? Are you using a variety of marketing platforms to advertise your business on such as social, email and PPC?
At iCandy Design, we continually work towards improving our skillsets and delivering results for our clients as a business, that is why we are official Google Partners.
There are now more ways than ever to reach consumers, making multichannel marketing a critical and important key to success for your business - when done correctly.
‘Mobilegeddon’ set the tone for a new standard of mobile optimisation back in 2015. The Google algorithm update favoured mobile friendly websites and boosted them in Google mobile search results.
Content marketing has become an industry buzzword – something that has increased in popularity over the previous 5 years, according to Google Trends UK.
GDPR (General Data Protection Regulation) is a new regulation that will apply to all organisations who handle personal information of EU citizens.
We have put together 10 factors that contribute towards bad practice. If you are unsure about how your website performs, read on…
iCandy Design is now a certified Google Partner, specialising in Search Advertising!
Some of the most recognised brands in the world spend millions of pounds every year on marketing, to achieve their target revenue. On the other hand, some businesses neglect marketing...
Based on a recent survey, comparing 2015 marketing statistics with 2016 and 200 marketers, we can gain an insight into how businesses choose to outsource their marketing agencies.
Over a third of the websites online are now powered by WordPress, Joomla! Drupal and Magento. Out of these four key platforms, WordPress dominates the CMS market with over 60% of the market share.
Following on from a previous blog post on 'The Evolution of Digital Marketing', we decided to explore further, looking at how technology is changing marketing...
Read our A-Z marketing alphabet to understand some of the key marketing terms we use every day!
Digital marketing. If we’d have said these two words just 10 years ago, we guarantee the majority of people wouldn’t have known what we were talking about. Little did they know ...
To round up the week we thought we would share with you 10 digital marketing facts that you should know in 2016.
The new financial year is nearly upon us. Are you ready with a new marketing strategy for the year ahead? Have you got a clear and concise brand established?
By not providing the best user experience for your website, your search ranking risks being negatively affected.
When it comes to generating leads and sales, getting visitors to your site is only half the battle. The next half is turning this click into profit for your business.
As we head into 2016, UK businesses face a new year of uncertainty, leaving behind 2015 – the worst year for global growth since the economic crash.