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Keep up to date with the latest news and inside marketing tips with our creative marketing blog.

iCandy Design is Now a Google Partner!

iCandy Design is now a certified Google Partner, specialising in Search Advertising!

More Websites Viewed on Mobile than Desktop Last Month

Digital technologies have become more advanced, and with this, the industry has had to adapt to the new user behaviours with new algorithms and updates...

The Importance of Brand Identity

“Your brand is not what you say it is, it's what they say it is.” - The Brand Gap

The Future of Search: Is Your Business Ready?

In order to predict the future of digital marketing, it is important to look at the past, and reflect on the change that has already happened...

How to Turn Clicks into Customers

When it comes to generating leads and sales, getting visitors to your site is only half the battle. The next half is turning this click into profit for your business.

Why You Should be Using PPC

Are you using PPC? In this weeks blog, we talk about the benefits of PPC and why you should be using it in your marketing campaigns.

Does This Sound Familiar ?

Some of the most recognised brands in the world spend millions of pounds every year on marketing, to achieve their target revenue. On the other hand, some businesses neglect marketing...

Are You Making the Most out of Your Marketing Efforts?

Based on a recent survey, comparing 2015 marketing statistics with 2016 and 200 marketers, we can gain an insight into how businesses choose to outsource their marketing agencies.

Social Media & Rio 2016

Tonight marks the start of the RIO Olympic games, and experts claim social media is expected to play a more important role than ever...

CMS Platforms in 2016...

Over a third of the websites online are now powered by WordPress, Joomla! Drupal and Magento. Out of these four key platforms, WordPress dominates the CMS market with over 60% of the market share.

What Can the EU Referendum Tell Us About the Power of Social Media ?

As we have moved into a more digitally connected world, there is now a bigger requirement for digital marketing. Within this lies arguably one of the most powerful marketing tools used worldwide.

Second Screening Vs Euro 2016: How are You Watching?

To many reading this blog, the words 'second-screening' may not mean anything to you. Although unaware, it is likely you are part of the 88% who do this.