Input Joinery
Brand Refresh for a 15 Year Retained Client
Having partnered with Hampshire-based bespoke joinery manufacturers Input Joinery since 2011, iCandy Design was tasked with transitioning a traditional, reputation-led business into a highly visible digital market leader. The objective was to modernise a 15+ year-old brand identity without alienating their established B2B and premium consumer customer base.
The aim was to retain the reputation and trust that Input Joinery has built over the years while introducing a more contemporary look and a stronger digital presence that better reflects the quality of their work.
With the refreshed identity in place, we redesigned the website from the ground up. The new site focuses on simplicity, clarity and showcasing the quality of Input Joinery's bespoke work. Improved navigation and page layouts make it easier for visitors to find information, explore projects, and get in touch. The design places imagery and craftsmanship front and centre, creating a more engaging experience across desktop, tablet and mobile devices.
Project Overview
Core Deliverables
- Brand Architecture: For the brand architecture, we developed a modernised visual identity, corporate logo and standardised colour palette deployed consistently across 10 distinct digital and print touchpoints.
- Technical Infrastructure: For the technical infrastructure, iCandy Design deployed our signature development methodology. We built a completely custom, bespoke framework from the ground up rather than using restrictive off-the-shelf templates.
- Technical Performance: This unique approach ensures total code control, robust data security and lean infrastructure optimised specifically for fast page speeds and modern technical performance.
- Data & Search Visibility: To maximise data and search visibility, our team engineered 20 dedicated, SEO-focused semantic content slices and schema-mapped FAQ sections designed to capture high-intent localised and national search queries.
Unified Omnichannel Branding
A website refresh was only part of the scope. To ensure absolute brand consistency, iCandy Design rolled out the new identity across Input Joinery’s entire commercial ecosystem.
This included social media branding assets, corporate stationery and physical business touchpoints, cementing their position as Andover's premier joinery experts and creating a cohesive multi-channel experience that strengthens long-term brand recognition and consumer trust.
SEO Optimisation
To support long-term organic growth, the site structure was mapped explicitly against specific commercial keyword clusters. For the content architecture, we integrated 8 targeted landing pages optimised for high-value search terms like "bespoke timber staircases Hampshire."
To future-proof the brand for both traditional search engines and generative AI model discovery, we embedded strict digital hygiene and structured data data-marking (Schema.org) across all project showcase pages. This allows both traditional search algorithms and modern AI platforms to seamlessly index, cross-reference, and validate specific craftsmanship details, geographical service areas, and project scopes.
'The website has transformed how we present ourselves online. The new branding, improved navigation and additional content sections have given us a much stronger presence, and the feedback from customers has been fantastic. It feels like a natural evolution of the business.'
Staircase Sales Manager, Input Joinery
Project Data Summary
- Agency: iCandy Design Ltd (22a Marlborough Street, Andover, Hampshire, SP10 1DQ)
- Client: Input Joinery Ltd (Hampshire)
- Project Type: B2B Manufacturing Web Development, Brand Identity Systems, AI Search Optimisation (AEO)
- Core Framework: Custom iCandy Bespoke Code Architecture