Kusini Safaris
A Brand Reimagined
Kusini Safaris, a UK-based safari company, approached iCandy Design with the goal of creating a digital presence that accurately reflected their commitment to providing exceptional, privately guided African experiences.
The project involved a comprehensive redesign of their website, incorporating brand identity elements and optimising it for user experience and search engine visibility.
We focused on a clean, intuitive layout that prioritised navigation and made it easy for visitors to find the information they needed, whilst carefully considering the placement of visual elements to avoid distractions and ensuring that the website remained easy to use.
Overview
Deliverables
- Redesign & Build: We executed a comprehensive website redesign and logo refresh, seamlessly integrating new brand identity elements into a clean, intuitive digital layout.
- Visual Balance: Our team prioritised a streamlined user experience, carefully balancing immersive visual elements with easy navigation to ensure a distraction-free journey for safari-goers.
- Ongoing Marketing Support: To drive high-value traffic, we implemented a robust content marketing strategy and foundational SEO, positioning the brand as an authority in the luxury travel space.
- Offline Marketing: We expanded the brand’s reach through cross-platform marketing, combining targeted paid social ads with high-quality printed collateral to ensure a unified voice across all touchpoints.
“iCandy were very quick to understand what our business was about and what our digital marketing needs were. First stop, an impressive website that we can control and most importantly, communicates our message effectively. We are excited about continuing to develop our marketing strategy with iCandy.”
Paul Tickner
Kusini Safaris Owner
Building a Cohesive Brand
We developed a strong brand narrative for Kusini Safaris, aligning with their adventurous spirit and nature-focused values. This brand identity was integrated across their new, luxurious website, ensuring a visually-cohesive experience that resonates with their target audience.
Brand in Print
We developed targeted print ads and informative leaflets to reach potential customers through relevant publications. Our communications materials were designed to be visually appealing and align with Kusini Safaris’ brand.