Labcold
Building a Digital Presence That Reflects Expertise
For over 90 years, Labcold has been designing and manufacturing medical and scientific refrigeration. Their products protect vaccines, blood, laboratory samples and other sensitive materials, supporting healthcare and research around the world.
The Digital Evolution
As a leader in medical and laboratory refrigeration, Labcold’s digital presence needed to catch up with their internal innovation. They sought a partnership with iCandy Design to bridge the gap between their industry-leading hardware and their online user experience. The goal was to create a website and brand identity that better reflected Labcold’s expertise, simplified the user experience and supported ongoing growth.
- Brand Synchronicity: We modernised the visual identity to mirror the precision and reliability Labcold is known for.
- Intuitive Architecture: We restructured a deep, technical product catalogue into a streamlined, user-centric journey.
- Future-Proofing: Developed a scalable digital platform designed to support Labcold’s continued expansion into global markets.
Overview
Deliverables
- Website Redesign: Built from the ground up, utilising our in-house expertise to deliver a brand refresh alongside a cleaner, sleeker UI.
- Bespoke Product Management Backend: To manage Labcold’s extensive inventory and a complex catalogue structure, ensuring the site is as technically powerful as it is visually polished.
- UI and Content Alignment: We handled full site content population while streamlining the user experience, creating intuitive navigation built upon solid, SEO-ready foundations for long-term visibility.
- Ongoing Digital Marketing Support: Following the successful launch, we provide ongoing digital marketing support to ensure the new platform continues to perform at its maximum potential and drive growth.
Bespoke PDF Generation
As part of the website build, iCandy Design developed a bespoke PDF generator to support Labcold’s product sales process. The tool allows customers to generate branded PDF documents directly from the website, compiling selected product information, specifications and supporting details into a single, professional document.
The PDF generator is fully integrated into the website’s backend, drawing live product data to ensure information is always up to date and reliable. It’s a practical, user-focused solution that adds real value beyond the standard website experience.
Modernising a Legacy Identity
The refreshed Labcold identity bridges the gap between world-class hardware and world-class digital design. By centring the brand around clarity and professionalism, we’ve created a powerful platform that inspires confidence. This new digital ecosystem empowers Labcold to reach a broader audience while providing the streamlined experience that modern medical and laboratory professionals expect.
Modern medical procurement happens across a dozen different platforms before a conversation even begins. We ensured Labcold’s voice is heard clearly on all of them. Whether it’s the tactile clarity of their digital ads or the structured professionalism of their LinkedIn presence, the brand now speaks with a singular, sophisticated tone. This alignment eliminates brand fragmentation, ensuring that Labcold doesn’t just participate in the market, it leads it.
“As a brand with decades of heritage, it was essential for Labcold to have a website that reflects our expertise and trusted reputation. iCandy Design delivered a solution that honours our legacy while bringing a modern, intuitive experience for our customers. Their approach was strategic and seamless, and the result is a site we are proud to showcase.”
Director
Labcold