Testbourne
Innovation Through Proven Technology
Testbourne is a trusted, global supplier of high-purity materials, specialist chemicals and advanced ceramics, serving Research & Development industries. With over forty years of experience, Testbourne stands at the forefront of precision, quality and innovation.
Testbourne approached us with a clear vision: modernise their digital presence while preserving the depth of their technical expertise and longstanding reputation. Their previous website was content-rich but lacked intuitive navigation, mobile responsiveness and a cohesive brand voice. They also needed ongoing marketing communications support to align with their growing international customer base.
Overview
Deliverables
- Website Design & Development: Combining clean navigation with structured technical information.
- ERP-to-Web SKU Integration: Transition to a cloud-based Microsoft Dynamics 365 ERP.
- Brand Messaging: Creating a clear, unified messaging focused on quality and technical excellence.
- Marketing Campaigns: Delivering targeted campaigns to nurture leads and share key updates.
- Printed Collateral: Designing high-quality brochures and sales materials.
System Modernisation and Complete Ecommerce Integration
The company transitioned from an outdated on-premises Dynamics NAV system to a modern, cloud-based Microsoft Dynamics 365 ERP. This transformation enabled seamless integration with a new e-commerce platform, allowing efficient management of thousands of SKUs. The result is a fully structured, cloud-driven system where the entire product catalogue is now easily accessible and purchasable online.
"Our client came to us looking for a partner who could navigate the complexity of their industry while translating their expertise into a clear, compelling digital presence. We delivered a clean, modern website and a tailored marketing strategy that truly reflects their brand. Since launch, they've seen stronger engagement and higher-quality leads."
Project Lead
iCandy Design Team
Website Design
We designed a modern, responsive website that makes Testbourne’s complex product catalogue easy to explore. The site combines clean navigation, structured technical information and high-performance functionality, ensuring customers can quickly find the materials, specifications and data they need across any device.
Balancing Technical Depth with User Simplicity
Testbourne’s offering is deeply technical, but that doesn't mean the site should feel overwhelming. We focused on clarity, presenting complex product data in a streamlined, intuitive format. From materials selectors to downloadable datasheets, every component was designed with the user in mind.
Our storytelling approach highlights Testbourne’s legacy, expertise and customer-first values, ensuring technical buyers, engineers and researchers feel informed and confident throughout their journey.
Brand in Print
We created a detailed and visually engaging brochure to showcase Testbourne’s high-quality sputtering targets and advanced material solutions. Designed to reflect the company’s technical expertise and precision, the brochure communicates key product benefits clearly while maintaining a strong alignment with Testbourne’s brand identity.