Testbourne
Innovation Through Proven Technology
Testbourne is a trusted, global supplier of high-purity materials, specialist chemicals and advanced ceramics, serving Research & Development industries. With over forty years of experience, Testbourne stands at the forefront of precision, quality and innovation.
Testbourne approached us with a clear vision: modernise their digital presence while preserving the depth of their technical expertise and longstanding reputation. Their previous website was content-rich but lacked intuitive navigation, mobile responsiveness and a cohesive brand voice. They also needed ongoing marketing communications support to align with their growing international customer base.
Overview
Deliverables
- Website Design and Development
We delivered a robust, responsive website that showcases Testbourne’s extensive product range, material specifications and technical capabilities, all with enhanced usability and performance across devices. - Strategic Messaging and Brand Clarity
Developed unified brand messaging that communicates Testbourne’s commitment to quality, reliability and technical excellence. - Search Engine Optimisation
Structured the site architecture for optimal crawling and indexing, with keyword-rich content, enhanced metadata and SEO-optimised landing pages for core product categories. - Content Marketing and Blog Creation
Rolled out an ongoing content strategy including technical articles, product highlights and thought leadership pieces to build authority and support long-tail search visibility. - Social Media Management
Created and managed a consistent social media presence, sharing industry news, company updates and behind-the-scenes insights to engage the professional and scientific community. - Email Marketing and Campaign Strategy
Designed and managed targeted email campaigns, from product promotions to industry-specific updates, to nurture leads and reinforce brand presence. - Printed Brochures and Marketing Collateral
Designed high-quality printed brochures and supporting collateral to reflect the brand’s technical expertise and support sales efforts at trade shows, meetings and direct outreach.
"Our client came to us looking for a partner who could navigate the complexity of their industry while translating their expertise into a clear, compelling digital presence. We delivered a clean, modern website and a tailored marketing strategy that truly reflects their brand. Since launch, they've seen stronger engagement and higher-quality leads."
Project Lead
iCandy Design Team
Balancing Technical Depth with User Simplicity
Testbourne’s offering is deeply technical, but that doesn't mean the site should feel overwhelming. We focused on clarity, presenting complex product data in a streamlined, intuitive format. From materials selectors to downloadable datasheets, every component was designed with the user in mind.
Our storytelling approach highlights Testbourne’s legacy, expertise and customer-first values, ensuring technical buyers, engineers and researchers feel informed and confident throughout their journey.
