VGL
Redefining Large Format Print in the Digital Space
VGL is a market-leading authority in large format graphics. When VGL first partnered with iCandy Design, the large format printer wanted to increase the depth of content across all digital touchpoints to communicate their unique capabilities, making it easy for both potential clients and search engines to find them.
VGL needed a partner that could manage the complex marketing communications required for their diverse sector audiences and service/product offerings and as their outsourced marketing department, we implemented a multi-layered strategy centred on continuous brand evolution and technical depth.
We delivered two brand refreshes to ensure their visual identity remains fresh and memorable, supported by content libraries and engaging digital infographics that boost SEO and showcase their printing innovation.
Overview
Deliverables
- Authoritative Brand Identity: A premium brand designed with a tone of voice and positioning that presents VGL as the authority in large format print
- High-Performance Digital Hub: A referral website that repeatedly ranks in premium positions for SEO/keywords/search terms and is highly engaging to readers
- Strategic Lead Generation: A comprehensive marketing plan with campaigns that drive project enquiries, supporting the Sales team with leads and opportunities
- Brand Consistency: A comprehensive package of sales collateral, such as pitch decks, stationery, livery, etc., to ensure all customer touchpoints with VGL are joined up and clients receive a consistent experience
Digital Innovation in Action
By developing interactive assets, such as this bespoke Strategic Project Management flow, we provide a clear, visual roadmap of VGL’s end-to-end capabilities. This depth of content doesn't just improve user engagement, it establishes VGL as a transparent, authoritative market leader while providing the technical SEO and AI features that search engines look for.
Dynamic Brand Identity
We introduced strong, recognisable brand elements and micro-animations to ensure VGL remains memorable in a competitive marketplace. By evolving the brand's visual language, we created a fresh, premium identity that mirrors their innovation in large format printing.
Brand Consistency
Evolving the geometric, Bauhaus-inspired graphics across vehicle livery, pitch decks, and stationery ensures their physical presence is just as fresh, professional and recognisable as it is in the digital sphere. Customers can be confident in who they are dealing with – a company leading the way in its sector.
Sales Collateral & Print Assets
We work closely with the Sales team, co-ordinating the delivery of high-impact case studies and compelling pitch materials. Through tailored communications targeted at specific customers and projects, we help increase conversion rates and enhance customer satisfaction. This collaborative approach enables VGL to present a unified and professional front during client tenders.
'iCandy Design is a wonderful team that consistently delivers real results, year after year'
Daniel Field, Managing Director, VGL