With the coverage RIO 2016 has already received, it may have left some of us wondering, have the games already begun?
Tonight marks the start of the RIO Olympic games, and experts claim social media is expected to play a more important role than ever, with approximately 85% of us second screening during the competition…
"Sports particularly dominate the second screen due to their real-time nature and the Olympic games provide a prolonged version of this."
Sports & Entertainment Marketing Manager
Since the first live television broadcasts in London in 1948, The Olympic Games have always used the best innovative technologies to bring the events to audiences around the world. Now, the way we view and consume sports action has changed, using smartphones and tablets to access social media for additional information.
This year at RIO 2016, social media platforms such as Facebook, Snapchat, Instagram and Twitter will be more prominent than ever, providing live updates on the events. This encourages second screening, turning fans and athletes into content producers.
Prior to the London 2012 Olympic opening ceremony, Twitter experienced more Olympic-related tweets on the day (more than 10 million) than on any day of the Beijing Games in 2008, supporting the rise of social media within four years. This is expected to increase even further for RIO 2016.
People turn to social media to access information surrounding an event, and it is rare that fans, athletes or brands would not have an account. This builds a more personal and intimate relationship through the social media presence.
Social media provides another platform to market your business, increasing your brand visibility and presence. This makes your business more recognisable for customers in the future.
People are always searching the internet for content that interests them. Users are more likely to click through to the website if the content they come across is relevant and updated content.
A key advantage of social media is that it provides a platform for businesses to provide high quality customer service. Many consumers today will go to social media to query businesses to get an issue resolved.
According to Forbes, 71% of consumers who receive a quick response on social media are more likely to recommend the brand to other people.
Social media is a powerful tool for businesses of all sizes that is being used as a source for news, and most importantly another way for brands to engage with their audience.
Get in touch for a free meeting to discuss your social media or marketing strategy requirements...