With developments in voice recognition technology, voice search looks to be on the rise in 2019. Although still early days, it is definitely worth bearing-in-mind and optimising your business online for the instances where it is relevant. Results from 2018 show 13% (around 420 million) of Google searches were mobile voice queries, including those from smart speakers.
Simply put voice search allows users to search the web with a voice command rather than typing. This method of searching is meant to be easier for users than typing a query however at the moment that is not always the case. A quick search for hashtags such as #AlexaFails or #SiriFails will show you why!
While currently, voice search will not have a massive impact on your business’s website traffic, further research and improvements are constantly being made to the UX and the use of voice search looks to increase. However, there is no need for panic and a complete SEO strategy change, but voice search optimisation is definitely something worth thinking about and keeping an eye on.
With the rise of smart speakers in homes, experts are predicting an increase of voice search being used for shopping, which is something worth being mindful of as an e-commerce business. The main thing we do know for sure is that at the moment voice searches are based strongly on local presence. So as a business this will be where you might see the most change.
At this time most of the current statistics on voice search are predictions and no one is 100% sure on how exactly it will affect SEO and the changes needed to make it succeed. Nevertheless, there are some changes you can make to help prepare your website and make it a little more voice search friendly.
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