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Keep up to date with the latest news and inside marketing tips with our creative marketing blog.
Google's new AI search means customers are finding answers directly on the search results page, often without clicking through to your website.
Just like much of an iceberg lies unseen beneath the water, the most powerful and impactful marketing happens in the strategic depths.
Discover more about our digital marketing agency all under one roof! Real people collaborate to create real results.
Selecting a marketing agency that has economic awareness is about choosing a partner that understands the bottom line.
Find out more about the challenges of AI-generated search results. Understand how they are impacting traffic by reducing click through rates and affecting organic and PPC.
PECR (Privacy and Electronic Communications Regulations) amendments mean changes to opt ins. Do you understand how this might affect you?
Use rich content to add depth and engagement to your digital presence.
To achieve the best performance for your marketing, target B2B and B2C audiences in a different way. Read this blog to get a better idea how.
Syrup, our custom-developed CMS, is resilient to hack attempts, free from unnecessary functional clutter and leaves you in control.
Manufacturing, Engineering and Operations can benefit greatly from digital transformation through the improvement in communication and data management.
Moving your bricks-and-mortar business online can help open up additional revenue streams. Ensure you have a strong digital presence too.
Discover how you can prepare for Google's latest 'mobile-first' update and maintain your position in Search.
Social selling uses social media platforms to cultivate sales prospects by enhancing the connection between the brand and user. Synergise your marketing and sales teams today with iCandy Design.
In a sea of content, being memorable to the average consumer can be tricky. At iCandy Design, we are experts in executing integrated content strategies across a variety of platforms. Learn more now!
Being able to attribute a return on marketing investment (ROMI) lets organisations measure the degree to which marketing efforts contribute to revenue growth.
Unlock potential to drive sales growth with a robust marketing strategy built by an expert team at iCandy Design.
Discover the importance of optimising your sales funnel with actionable marketing insights and strategies.
Discover how you can transform your sales and marketing capabilities with expert services from iCandy Design.
Adjust to the future consumer environment with a bespoke website that optimises your online presence and solidifies your position in the digital landscape.
Prepare your business for life after lockdown and adjust your marketing strategy to generate optimal results.
Discover the importance of Digital Marketing and ensure the stability of your business with iCandy Design.
Discover how the right CMS can increase the success of your website...
Amidst the uncertainty & developing news regarding COVID-19, we want to make it clear that we will be up & running, ready to continue supporting our clients.
Find out why User Experience is vital for a successful website!
Discover how to rekindle your relationship with social media and put the spark back into your B2B marketing strategy!
Discover the top 5 B2B marketing trends for 2020 and stay one step ahead of your competitors!
In-house or agency? That is the question. Read on to discover why outsourcing your marketing to an agency is best for your business.
Now that the new year is here, it's time to optimise success at every opportunity! Hire a creative marketing agency for innovative solutions to your business' needs.
Has your content been performing as well as you'd like? Now is the ideal time to review your content marketing strategy and implement changes to make sure it is!
These audits are vital to help inspect your business practises, strategies and outcomes that were developed to establish and improve your online presence.
How up to date is your website? Keep your competition on their toes with a new, custom-built website and discover exactly why a quality website is vital for your online presence.
Have you been thinking of creating your own website? Or, maybe you already have one but are dissatisfied with the way it performs?
To many people, growing your social media is viewed as black magic. In this blog we are going to show you how to transform your social media from a lifeless corpse into a ferocious werewolf!
Smaller businesses may wonder what the purpose of social media is for them and if they should invest. Let's explore 4 reasons why you should overhaul your social media strategy!
Do you have an effective e-commerce website? When you were making decisions about branding, messaging and design would suit the needs of the business did you also consider your social media strategy?
Optimising your website and dominating Google search results with a long-term SEO strategy is one of the most important things you can do to increase your revenue.
Anyone who has a full-spectrum marketing strategy will understand the importance of search engine optimisation and content marketing, and how these two separate tools work hand in hand.
Having a firm grasp of the principles behind high-quality content marketing has never been more important. Discover the three key benefits of content marketing for you and your customers.
How you manage your SEO strategy is a critical part in making your website a success. So, what's your long-term solution?
SEO can often be forgotten, as unlike its other digital marketing counterparts, it doesn't yield instant results. We show you the power of SEO and how, when taken care of, SEO can drive sales.
Are you serving your customers an excellent mobile-first experience? In 2015 Google reported that mobile search queries had exceeded desktop for the first time.
We all know that Google does mobile-first indexing. But, has your business taken the steps to ensure its website is performing at its best for mobile? Find out if you're doing these 4 simple things.
The question that any business considering investing in their digital marketing strategy invariably asks is: which should we do, SEO or PPC? We explore each approach to help you decide.
Google Ads can be highly beneficial when set up well and looked after, however, it's a very different story when it's not. Discover the risks and rewards to Google Ads and if it's the right choice.
The number of customers from a digital generation is growing, it's important to adapt the way you market your business, to survive & thrive. Is it time you accessed your digital marketing strategy?
What is your marketing strategy for the next year? Not had time to think about it? Discover the benefits of a marketing agency and how iCandy Design can help move your business forward.
Make the most of your brand guidelines - increase revenue, brand awareness, and customer loyalty!
You have established your brand identity, but when was the last time your brand had a refresh? Discover the benefits of doing a brand refresh.
With developments in voice recognition technology, voice search looks to be on the rise in 2019. Although still early days, it is definitely worth bearing-in-mind and optimising your business online.
Social platforms are like search engines. This is why it's important to keep your company information current, otherwise, your business could quickly look outdated.
When it comes to an e-commerce business, generating fresh & current content can be hard with the pressure of continuously converting traffic to sales, be inspired by our top 5 must write blog topics.
We reveal our top tips to get the most from your e-commerce marketing, drive traffic to your website, convert that traffic into paying customers and retain those customers.
The end of the year is a great time to re-evaluate your digital marketing plan, what worked, what didn't and where you want your business to be this time next year.
With 2019 just around the corner, we take a look at the web design trends that are set to be key in the new year. With a focus on techniques that look to be more future proof.
No two clients are the same, so we always have a fresh approach to all of their needs. These opportunities are what drives our creativity, to come up with new ideas and think outside the box.
Having a CMS is crucial for your business to stay competitive. Particularly with the increased requirement for more relevant content, to enhance your SEO and generate traffic to your website.
The B2B marketing landscape is ever-changing, making it difficult to keep on top of everything, whilst running your business. Here are a few of the top B2B marketing mistakes that often get forgotten.
There are so many different strategies and reports giving competing statistics on what works best, so it's hard to know what you should be doing. Discover the 4 most effective digital strategies.
In the past five years, social media has become a key tool in any B2B advertising or marketing strategy, with more and more marketers using it as one of their main forms of content distribution.
Social media can sometimes feel like a minefield, with many businesses unsure if they are doing it right. Try these 5 tips to help improve your engagement on Facebook and grow your brand awareness.
We all know how difficult it is in this day and age to keep your customer's attention when there is so much going on and so much competition.
With the new regulation, GDPR (General Data Protection Regulation) now in place, all the data acquired by your business must be kept in parallel. Find out Treacle can help you do this with ease.
We know that being a small business can be quite daunting to say the least. But there's no need to fret. With so many different and exciting ideas to get your business out there - you just need to...
Does being within a professional industry mean you can't have fun? Inject some humour into your marketing campaigns, content and images whilst still being professional.
Start your marketing spring clean today by analysing your current marketing strategy to identify what is and what isn't working
Valentine's Day offers a unique opportunity to engage with your customers, boost brand awareness and provide potential revenue opportunities, as the day is all about celebrating love and friendship!
Top marketing predictions for 2018 - being able to anticipate trends can help you adjust your strategy and get ahead!
Consumers today are more digitally connected and better informed than ever before. Due to this, businesses face pressure to provide the best customer experiences on all platforms in real time.
GDPR (General Data Protection Regulation) has now become commonplace terminology. It is vital to ensure your business is ready for the change.
Do you have a logo? Have you got cohesive and clear messaging? Are you using a variety of marketing platforms to advertise your business on such as social, email and PPC?
SEO is an industry buzzword used by many, but not always fully understood. Discover the 7 deadly sins of SEO that could be damaging your potential to drive traffic to your website and generate leads!
At iCandy Design, we continually work towards improving our skillsets and delivering results for our clients as a business, that is why we are official Google Partners.
There are now more ways than ever to reach consumers, making multichannel marketing a critical and important key to success for your business - when done correctly.
'Mobilegeddon' set the tone for a new standard of mobile optimisation back in 2015. The Google algorithm update favoured mobile friendly websites and boosted them in Google mobile search results.
Content marketing has become an industry buzzword - something that has increased in popularity over the previous 5 years, according to Google Trends UK.
GDPR (General Data Protection Regulation) is a new regulation that will apply to all organisations who handle personal information of EU citizens.
An annual survey carried out by United Parcel Force revealed that consumers are now buying more online than in stores... Find Out More!
There is a reason why your inbox always seems full of promotional emails and information from companies: email marketing works, when executed correctly.
Today, a website - if not supported could struggle to attract visitors and convert sales amongst the billions of pages on the internet.
One of the most common stumbling blocks when it comes to Google Analytics, is understanding what 'bounce rate' means. It is one of the most misunderstood metrics leaving people confused and unsure of.
We have put together 10 factors that contribute towards bad practice. If you are unsure about how your website performs, read on...
As we near the end of the year, it is time to take a step back and evaluate what marketing trends are set to take off in 2017!
iCandy Design is now a certified Google Partner, specialising in Search Advertising!
Digital technologies have become more advanced, and with this, the industry has had to adapt to the new user behaviours with new algorithms and updates...
“Your brand is not what you say it is, it's what they say it is.†- The Brand Gap
In order to predict the future of digital marketing, it is important to look at the past, and reflect on the change that has already happened...
When it comes to generating leads and sales, getting visitors to your site is only half the battle. The next half is turning this click into profit for your business.
Are you using PPC? In this weeks blog, we talk about the benefits of PPC and why you should be using it in your marketing campaigns.
Some of the most recognised brands in the world spend millions of pounds every year on marketing, to achieve their target revenue. On the other hand, some businesses neglect marketing...
Based on a recent survey, comparing 2015 marketing statistics with 2016 and 200 marketers, we can gain an insight into how businesses choose to outsource their marketing agencies.
Tonight marks the start of the RIO Olympic games, and experts claim social media is expected to play a more important role than ever...
Over a third of the websites online are now powered by WordPress, Joomla! Drupal and Magento. Out of these four key platforms, WordPress dominates the CMS market with over 60% of the market share.
As we have moved into a more digitally connected world, there is now a bigger requirement for digital marketing. Within this lies arguably one of the most powerful marketing tools used worldwide.
To many reading this blog, the words 'second-screening' may not mean anything to you. Although unaware, it is likely you are part of the 88% who do this.
Following on from a previous blog post on 'The Evolution of Digital Marketing', we decided to explore further, looking at how technology is changing marketing...
Read our A-Z marketing alphabet to understand some of the key marketing terms we use every day!
Digital marketing. If we'd have said these two words just 10 years ago, we guarantee the majority of people wouldn't have known what we were talking about. Little did they know ...
To round up the week we thought we would share with you 10 digital marketing facts that you should know in 2016.
After our news feeds have been overrun by the best (and worst) April fools' pranks all day, we thought we would join in the fun and share with you.
First impressions have a lasting effect on people and it is no different with websites. How do people view your website?
The new financial year is nearly upon us. Are you ready with a new marketing strategy for the year ahead? Have you got a clear and concise brand established?
Current marketing rumours talk about how email is becoming less effective, and that the social media phenomenon is beginning to take over.
By not providing the best user experience for your website, your search ranking risks being negatively affected.
As we head into 2016, UK businesses face a new year of uncertainty, leaving behind 2015 - the worst year for global growth since the economic crash.
So how do you go about creating a fantastic marketing campaign? Here's a brief guide to give you some ideas...
SEO is all about content marketing and content marketing is all about SEO. Both SEO and content marketing are highly effective ways to drive traffic, conversions and increase profit for your business.
So how do you go about creating a brand? As with any complex task it's often better to approach it in bite sized chunks!
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