Adept Power Solutions

Discover how iCandy Design partnered with Adept Power Solutions to create a modern, user-centric website that enhances product discovery, reinforces brand authority, and supports business growth in the power protection sector.

Recognising the need for a forward-thinking presence, Adept Power Solutions sought to strengthen brand authority through a cleaner design with less emphasis on red, reflecting their modern, expert image. The update also focused on optimising UX by improving navigation and information access with clear, interactive elements to better serve their diverse customers and support future growth.

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Overview

Deliverables

Design & Build: We executed a unified, in-house design and build to evolve Adept Power’s platform, ensuring their digital footprint matches their status as a UK industry leader.
UX and Navigation: The redesign delivered a modern, user-focused digital presence featuring an enhanced UX that prioritises reliability and streamlined navigation for UPS and generator clients.
Product SKU Organisation: By implementing optimised product information and foundational SEO, we ensured the new platform is technically robust and primed for high-performance search visibility.
Ongoing Marketing Support: To complete the transformation, we managed aligned content population and a social media branding refresh to create a consistent, authoritative voice across all digital touchpoints.

Our Approach

A Renewed Digital Advantage

The website now clearly articulates Adept Powers Solutions’ expanded services and project expertise, reaching a wider audience and showcasing its comprehensive offerings. This proactive redesign ensures Adept Power’s online presence remains an asset, supporting their continued growth and reinforcing their industry leadership for years to come.

“We’ve been with iCandy for over 10 years, and when it came to our new website, we knew they were the perfect partner. Our UPS solutions and services require precise technical presentation, and iCandy absolutely delivered. The way our product range and SKUs are displayed is incredibly clear and intuitive, making it easy for our clients to find exactly what they need.”

Marc Cresswell MBA
Director - Adept Power Solutions

Branding

Embracing Modern UI Design and UX

Building upon our established understanding of Adept Powers Solutions’ business and brand, our approach was to strategically reimagine their digital presence. This wasn’t just a redesign; it was a proactive investment in ensuring their website remains a powerful tool for communication, lead generation and reinforcing their industry leadership.