Adept Power Solutions
Empowering Digital Transformation
A strategic website redesign for Adept Power Solutions.
Discover how iCandy Design partnered with Adept Power Solutions to create a modern, user-centric website that enhances product discovery, reinforces brand authority, and supports business growth in the power protection sector.
Recognising the need for a forward-thinking presence, Adept Power Solutions sought to strengthen brand authority through a cleaner design with less emphasis on red, reflecting their modern, expert image. The update also focused on optimising UX by improving navigation and information access with clear, interactive elements to better serve their diverse customers and support future growth.
Overview
Empowering Digital Transformation
After successfully establishing their online presence with us, Adept Power Solutions - a leading UK provider of UPS and generator solutions - partnered again to strategically evolve their website. This redesign aimed to keep their digital footprint aligned with their industry leadership, innovation and commitment to reliability.
What We Delivered
- Unified, in-house designed and built eCommerce website
- Modern, user-focused digital presence with enhanced UX
- Optimised product information and foundational SEO
- Aligned content population and social media branding
Our Approach
A Renewed Digital Advantage
The website now clearly articulates Adept Powers Solutions’ expanded services and project expertise, reaching a wider audience and showcasing its comprehensive offerings. This proactive redesign ensures Adept Power’s online presence remains an asset, supporting their continued growth and reinforcing their industry leadership for years to come.
“We’ve been with iCandy for over 10 years, and when it came to our new website, we knew they were the perfect partner. Our UPS solutions and services require precise technical presentation, and iCandy absolutely delivered. The way our product range and SKUs are displayed is incredibly clear and intuitive, making it easy for our clients to find exactly what they need.”
Marc Cresswell MBA
Director - Adept Power Solutions
Branding
Embracing Modern UI Design and UX
Building upon our established understanding of Adept Powers Solutions’ business and brand, our approach was to strategically reimagine their digital presence. This wasn’t just a redesign; it was a proactive investment in ensuring their website remains a powerful tool for communication, lead generation and reinforcing their industry leadership.
