Avis Prestige
Luxury Car Hire
Over the past 15 years, we've partnered with Avis Prestige, the UK's leading luxury car hire provider, on a wide range of tailored and strategic projects designed to drive bookings, uplift brand image, and ensure exceptional return on investment (ROI). Our long-term relationship is a testament to the continuous value and expertise we deliver.
Our decade-and-a-half-long collaboration has evolved from foundational design and development to comprehensive, high-performance digital marketing. We've remained a constant strategic partner, with every project focused on maximising business results and maintaining technical excellence.
Driving Brand Uplift
Deliverables
- Bespoke Booking System Development & Management: We designed, developed, and now actively manage a completely customised, high-reliability booking system tailored for use across the entire UK market. This mission-critical platform is continuously maintained and optimised by our team, ensuring reliability and streamlining the quote-to-hire process for both customers and Avis Prestige staff.
- Responsive Website Development: A sleek, mobile-first website that provides a premium user experience, effectively showcasing their luxury fleet and simplifying the hire journey, which is crucial for maximising conversion rates.
- Performance Marketing: Ongoing, targeted strategies including Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns specifically engineered to capture high-value leads and drive a consistently strong ROI.
- Comprehensive Marketing Support: Including email marketing, paid social campaigns, and the creation of compelling digital and printed materials.
“iCandy have always maintained the highest level of customer service and attention to detail. Not only do they listen to our brief, they actually challenge us and make enhancements to the benefit of our business.”
Avis Prestige
Sales & Marketing Director
Campaign Support
Driving Quotes and Bookings
We continuously manage and refine highly targeted PPC campaigns on platforms like Google Ads, focusing keyword strategy on high-intent terms to attract serious enquirers looking for specific luxury vehicles. Coupled with rigorous SEO work, this ensures Avis Prestige maintains a dominant position in search results for their core offerings, directly driving quote requests and reducing the cost per acquisition (CPA).
Whilst designing and executing sophisticated email campaigns to nurture leads and re-engage past customers, promoting seasonal offers and new additions to the fleet, turning interest into confirmed bookings.
Uplifting the Luxury Brand Image
The Avis Prestige brand is synonymous with luxury. We’ve delivered extensive photography and videography services for their website and social media channels. This high-quality visual content is paramount in upholding the prestige of their fleet, creating aspiration, and ensuring the brand's online presence matches the superior quality of their vehicles and service.
